Charlie Cryder

259 Flips | 7 Magazines | 4 Likes | 8 Following | 2 Followers | @CharlieCryder | Keep up with Charlie Cryder on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Charlie Cryder”

Unlock the Mysteries of Your Customer Relationships

Artwork: Markus Linnenbrink, SAMMYDAVISJRKEEJOO ANDPETERLAWFORD, 2010, c-print, epoxy resin on wood, 24″x 31″<p>Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those …

#7 of the 12 different types of Purple Goldfish (Thank You’s) – Chapter 18

<i>[Over the coming weeks I’ll be sharing excerpts as we work towards completing the manuscript for ‘What’s Your Purple Goldfish?’. Today is Chapter 18,</i> …

Five Ways To Become More Agile And Responsive To Your Customers' Needs

About a month ago I wrote a piece called: Are You Sure Your Customers Will Wait Two Years For You To Change? The title and thrust of the piece was based on a conversation that I had had with Mark Lancaster, CEO of SDL, where he said:<p>“When an executive team, in a large organisation, decides to do …

4 Ways to Improve Your CRM

Whether you're just launching or in your third year of business, you won't succeed without loyal customers and brand ambassadors. Customer …

Nielsen: Consumers Trust WOM Over Other Messaging

The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.<p>According to …

Galileo Was Wrong: The Customer Is The Center Of The Universe [Infographic]

Gartner says that in 2017 CMOs will have a bigger share of the technology budget than CIOs.<p>Mayur Gupta, Global Head, Marketing Technology & Operation at Kimberly-Clark, says it is not about the C-Suite or the budget—the customer is in charge now, and more than ever before. I caught up with him …

Marketing 101: The Art of Storytelling

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In</i> Market Like You Mean It<i>, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author discuss the importance of</i> …

Marketing

5 Productivity Tips From Incredibly Busy People (Infographic)

Advice from people who are just as busy as you are.<p>From former U.S. Army captains to tennis pros, it's always interesting to learn what kind of strategies highly productive people use to stay on top of their game. Some of these tips--for instance, wake up earlier--might be harder than others to …

Productivity

The Reason So Many Brands Fail On Social Media Is That They Don't Actually Talk To Their Customers

The problem is that brands and businesses don't actually communicate with their customers on social media on a day-to-day basis or understand sentiment on social media. They don't do the basic frontline work of actually tracking customer complaints and concerns, and answering them. One study found …

Woo Loyal Customers for Life With 4 Winning Ways

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s a point in almost every romance when it’s time to either move forward or break up. The same is true for the brand-customer relationship. At some point, your best customers want recognition for their loyalty or they’ll …

Marketing

How small businesses can successfully manage customer relationships

I like listening in on people's conversations, especially in cafés when I'm supposed to be working. Here's an approximate version of something I heard this morning:<p>"The business is growing, but it's so hard to control. I've got lists of lists, and you know how I feel about spreadsheets. Last week I …

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The philosophy behind a customer loyalty program is simple: Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy.<p>For instance, My Starbucks Rewards, the coffee giant's …

Small Business

Heroic Customer Service by a Senior Executive at Warby Parker

Does the senior team at your company talk about superior service and the importance of going the extra mile for customers? If so, how many actually walk the talk? To steal an immortal line from the former Texas governor Ann Richards used when describing George W. Bush, its typically, <i>“All hat, no</i> …

Online brand collaboration: turning customers into advocates

<b>Turning consumer dedication into brand direction</b><br>In recent years, brands have made good use of social media channels and customer forums to improve customer service and promote their products. However, few brands have yet fostered productive two-way conversations with consumers online. Research …

How Companies Track People Without Becoming Big Brother

<i>Andre Lavoie</i> <i>is the CEO of</i> <i>ClearCompany</i><i>, the first talent alignment platform that bridges the gap between talent management and business strategy by contextualizing employees’ work around a company’s vision and goals.</i><p>Privacy is a huge buzzword in today’s digitally-connected world. Companies are …

5 Methods and 15 Tools To Find Your Audience

<i>Alex Manthei is the Community Manager at mention, a media monitoring app that lets you monitor, react, collaborate and analyze your online presence. This article was co-written with Shannon Byrne, mention’s content and PR Manager.</i><p>No matter what you do in life, chances are good you’re reliant on …

Disruption? Not If You're Making The Same People Rich...

<i>Marty Puranik is the CEO of Atlantic.Net.</i><p>Disrupt. Disruption. It seems this has now become the raison d’être for this generation’s startup scene. TechCrunch proudly uses the moniker to describe its two coastal events: Disrupt NY and Disrupt SF. It’s a brand that has now expanded to Europe and …

How to Become More Successful at Cold Calls

<i>Anand Srinivasan is a digital media consultant and the author of the book “Cold Calling Success: Tricks & Strategies.” He also runs a newsletter for entrepreneurs, Entrepreneurship Daily.</i><p>Regardless of whether you are the sales guy making the phone call or the prospect receiving them, we all hate …

The Beginner's Guide to Facebook Ads for Small Businesses

Rewind the clock a few years and you’d frequently hear people suggesting that Facebook is a great marketing channel because it was free to have a presence. If you built a good Facebook page for your business and attracted lots of fans, you’d have a valuable platform to talk to potential and …

21 of the Best B2B Growth Hacks

<i>David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog.</i><p>As you are all probably tired of hearing by now, growth hacking is not simply a series of tricks or tactics, but a mindset to do what it takes to …

3 Psychological Traps that Keep Your Startup in Sorrow

<i>This post originally appeared on the iDoneThis blog.</i><p>You’re stuck in the trough of sorrow. No matter what you do, nothing in your company is improving.<p>You look around you, and everyone you know is crushing it. Their companies are getting acquired, they’re raising huge funding rounds, and they’re …

The Value of Meaningful Connections

You’ve got to get people talking about what you’ve built before you build it. Do this by making genuine connections with other people: your competition, people you admire, people who engage with you on social media, people who have audiences that relate to your own.<p>Every opportunity I’ve ever had …

How Most Startups Mess Up Their Marketing

<i>Katie Burke is the Director of Media & Analyst Relations at HubSpot.</i><p>Recently, a startup called Pressfarm launched, promising to provide the names, emails, and Twitter accounts for journalists so that entrepreneurs could get outstanding coverage for their business.<p>“The most intimate digital …

The Key To Better Work? E-mail Less, Flow More

<i>This post originally appeared on the Crew blog.</i><p>Have you ever felt like all you do is check your e-mail? Well, you may not spend ALL your time checking your e-mail but you do spend about 28 percent of your time doing it. That translates into about 13-hours a week or 650 hours a year of e-mail …

6 Unconventional Ways to Be More Productive

Need a boost? Check out these suggestions to get out of your rut and get more done.<p>I'm a little obsessed with my productivity. As a writer, I'm constantly trying to tweak my routine and squeak out a bit more work in a shorter period of time, or at least within the normal business hours of 8 to 5, …

Headphones

4 Tips on How to Reinvent Yourself

It's never too late to choose a different path and a new life.<p>Do you feel cornered by the decisions you've made in your life?<p>Did you choose a specific career because you thought that's what you wanted only to find out that it's not fulfilling you?<p>If you answered yes to eitherof these questions, …

Work-life Balance

Wharton's Adam Grant: You Don't Have to Sacrifice Yourself to Help Others | Inc.com

5 Hacks That Give The Edge To Techstars Startups

If you are one of the 98% of startups that TechStars rejected, here are the five most important benefits you are missing out on.<p>500 companies applied but only 12 got in. In other words, 98% of the companies that applied to the Kaplan EdTech Accelerator -- a three-month New York City program for …

Startups