Charlene Caple

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The Joy Of Marketing - Ideas For Business Marketing | All Marketing Touches the Clients Directly. Strategic Direct Marketing Execution Tips

The best online marketers follow a well-defined strategy for their marketing efforts. They lay out a strategic blueprint based on the fixed time and …

Brand Personality On A Small Business Website: Possible?

I scratched my head when a small business in New York City asked us to do just that: build a website with brand personality.<p>Then it occurred to me that <b>small businesses should be even better at projecting their personalities online than big companies</b>.<p>Debra Kravet is the client. Her high end dry …

Getting Out Of Your Comfort Zone

Dale Carnegie changed my life, so my ears perked up when I heard Charles Osgood mention him on CBS’s Sunday Morning show.<p>It brought me back to a life-changing event years ago in Des Moines. The event, a near-disaster at the time, quickly led to my stepping ‘way out of my comfort zone.<p>At the time, I …

Business

Welcome to our Business publishing program. Take a look inside at teaching and learning tools that:<p>Reflect our high scholarly standards<br>• Speak …

Why A Brand Matters

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.<p>You know what you’re going to get with a well-branded product or service.<p>In another sense, a brand is a …

Why Strategy Matters

Sometimes it seems that Direct Marketers plan a new business every day.<p>Whether our plans have a thousand pages or five pages, they start with the same four elements: <b>Background</b>, <b>Objective</b>, <b>Strategy</b>, <b>Tactics</b>.<p>The Background is the answer to “<i>Why are we doing this?</i>” It contains every bit of information …

Direct Marketing Free Resources

Sometimes we feel more like a Direct marketing School than an agency.<p>We teach direct marketing in our spare time. (The big idea is that when direct …