Luigi Caricato

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Cadillac Ditches ‘Generic Backdrops’ and Other Car Ad Clichés in Its Oscars Spots

Luxury car ads are stuck in a sea of sameness: An SUV plows through the snow; a sedan navigates a twisting mountain road before zooming across a …

Microsoft Starts Advertising Inside Windows 10

Welcome to what is likely to become another red hot Windows 10 talking point: Microsoft has started to display adverts within ‘free’ Windows 10. But don’t worry, there’s good news…<p>First picked up by ExtremeTech (but since widely reported everywhere), Windows 10 has started to display a Tomb Raider …

Tomb Raider

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the …

20 Blogs Every Content Marketer Should Read

Today, a lot of companies from every commercial industry are rising, putting more pressure on businesses. For this reason, companies have to use all …

A New Wearable Zaps Your Brain To Help You Focus–Or Relax

Get the mood effects of coffee or alcohol with just some electricity–and without the downsides.<p>Sometime later this year, instead of reaching for a cup of coffee to focus at work–or a beer to relax afterward–you might use a tiny electrode to zap your brain instead. A new wearable promises to …

The Brain

If you want an Apple Watch, you’ll probably be trekking to an Apple Store

We still don’t know the exact date the Apple Watch will ship, but a new rumor claims you won’t be able to pick one up at BestBuy, Walmart, or other non-Apple Stores at launch.<p>Apple plans to make its timepiece an Apple Store exclusive, according to German distribution sources who claim resellers …

Apple Watch

How to Use Internet Memes to Market Your Content, Your Products, and Your Brand

The Internet has gone visual. With the world moving at the speed of a tweet, getting your message out there can be tough—especially if you're only …

Top 8 Brand Disasters of 2014 | Inc.com

This year had its share of brand blunders but this post contains eight that, in my view, were not only disastrous but also could have been easily avoided. Notice that many of them involve social media, which is rapidly becoming a branding mine field.<p>1. Walmart<p>As the country's largest retailer, …

American Apparel

If You Want Your Brand To Succeed, Make It Aspirational, Not Inspirational

Companies that ditch tired celebrity personas and transform themselves into vehicles for realizing their customers’ aspirations will transcend single transactions.<p>Years ago, you probably expressed your identity by tearing pages from magazines and gluing them onto poster board. You spent hours on …

Marketing

If 'brand journalism' works, does it matter what we call it?

<b>Besides the debate around whether ‘brand journalism’ is actually ‘journalism’ at all, Rakhal Ebeli argues the more important question is whether it</b> …

Branding is not enough - 8 points for digital marketing engagement

Yesterday I dug into the problem of scaling customer experience, with fresh content from the Argyle Executive Forum‘s digital marketing leadership …

Nike and Apple working on ‘stylish’ new wearable technology

Apple and Nike are working on new item of wearable technology that will have greater integration into existing gadgets, and is less obvious and more “stealth”, according to the Nike chief executive, Mark Parker.<p>Nike has long been making wearable technology, originally partnering with Apple for its …

Ear-O-Smart earrings track heart rate, calories, activity

A University of Windsor engineering student is working on a fashionable way to track fitness activity.<p>He's developing a product that turns earrings …

WOOFAA Air Quality Management Specialist | 鏸發空淨產品開發 • 分銷 | WOOFAA Ambient Air Quality Management

Air Quality

FiLIP is an electronic leash for your kids' wrists and it's coming to AT&T

Electronic leashes for the 21st century kid? You knew this sort of thing was inevitable. FiLIP, a smartwatch and 'locator' for kids that takes helicopter parenting to an excessive level, is heading to AT&T's lineup as an exclusive. As you'd expect from a device targeted to tagging kids, the FiLIP …

Holiday shopping from lunch? Sold. #GalaxyGear http://t.co/YOt26AUgxH

The Quest For The Ultimate Workout Headphones

By Steven Melendez3 minute Read<p>As an avid weightlighter, Dr. Eric Hensen knows how annoying earbuds can be at the gym. Hensen, who is also an ear, …

Ninja Sphere promises to turn your house into a smart home for $329

Back in January, a smart home device called Ninja Sphere made over $650,000 on Kickstarter. Now, its creators (Ninjablocks) has started accepting its first pre-orders outside the crowdfunding website for $329 per unit. But, what can a Ninja Sphere do in the first place? Well, this …

The Five Most Disruptive Innovations at CES 2014

The launch this week of our Big Bang Disruption book added significant urgency to our annual search for the biggest disruptors at the International Consumer Electronics Show in Las Vegas.<p>After all, the book’s principal argument is that continued exponential improvements in price and performance of …

Measuring What Matters in Social Media

Speaker: Tania Yuki, CEO of Shareablee<p>In the case of measuring social media, BIG is not always better. It’s time to stop focusing on how <i>many</i> fans and …

Are Marketers Prepared For Data-Driven Advertising?

Skills in data-driven disciplines are in high demand, and many marketers are picking up the quantitative skills they need on the job. The problem, …

Marketing

2014: Three digital marketing trends for the year ahead

en_GB<p>article<p>What will 2014 bring for digital marketers and what should they expect from the fast-paced online arena? Marketing Week picks out three …

Advertising Planner Says Big Data Shouldn't Make The Industry Forget Its Creative Roots

On the panel, yours truly and creative leaders in the Chicago advertising community discussed how they "balance" art and science in their organizations. However, in characterizing the question in this way, I believe advertising sells itself short. It is guilty of mischaracterizing the role of …

Creative Forecast: How Marketing Will Change In 2013

In part one of a two-part series, creative professionals forecast how tech and social changes will impact marketing and how they are going to up their creative game in 2013.<p>Anyone working in or observing the marketing world (and reading Co.Create) can predict a few of the bigger themes and issues …

Creativity

Brands Will Become Media: Here's How

If your company doesn’t have the below model in place a year from now, you may regret it.<p>You’ve probably felt it for some time, but now the roadmap …

Facebook Connects Offline With New Branded Gift Card

In an expansion of Facebook‘s Gifts service, Facebook is launching a new reusable offline gift card called Facebook Card.<p>People can buy the gift cards for friends from Facebook.com and choose from brands such as Jamba Juice, Olive Garden, Sephora and Target. (These are the first four partners using …

TV Is Dying, And Here Are The Stats That Prove It

Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.<p>Media stock analysts Craig Moffett and Michael Nathanson recently noted, "The pay-TV industry has …

Canadian Association of Management Consultants: Dragon http://adsoftheworld.com/media/print/canadian_association_of_management_consultants_dragon

ACCENON Visual Identity Design by Oven

ACCENON Identity.<p>The Bucaramanga, Colombia based branding and graphic design studio Oven developed the visual identity for ACCENON, a German software …

Graphic Design

Sites of the Week: Marvel, Squarespace, Adam Rudzki and more

This is one more week full of services and their websites, all focused on great design and conversion. You'll realize that on sites such as MarvelApp …