Chandrashekhar Singh

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7 Strategies to Help Breathe Life into Your Dying App

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you have a mobile app lingering in the App Store and prompting just a handful of downloads each day? Has the excitement of a huge launch waned, leaving you wondering what you should do with the app?<p>I’ve been there, too. While the first …

10 Elements of a Successful Data-Driven Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to a Insights Report, which surveyed 162 U.S.-based senior executives, a “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is crucial to success in a hyper-competitive global economy.” While …

Marketing

7 Components for Successfully Designing Your Organization

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There comes a time in the lifespan of every organization when the price to stay the same outweighs the price to change; when the old ways of working are no longer sufficient or get in the way of growth. It is at this time that …

Business Strategy

Good Call: This App Let's Virtual Teams Stay Connected

This story appears in the May 2016 issue of <i>Entrepreneur</i>. Subscribe »<p>Early last year, Ahmed Khattak launched US Mobile, a provider of no-contract, no-frills cellphone service aimed at college students, seniors and other low-usage customers. And yet, he struggled to find a good phone system for …

Customer Service

Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you love your business but hate marketing? That means you equate your marketing with something not good. And and it's no wonder that entrepreneurs have PTSD after having witnessed years of spammy-type marketing.<p>But in this video, …

Marketing

How These 3 Fashionable Cousins Use Data To Drive Demand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Back in 2008, Faraz Zaidi, Nabil Zaidi and Iram Zaidi-Ahmed were just your average cousins. They knew nothing about entrepreneurship. One day they were sitting at the kitchen table talking about a topic near and dear to them -- fashion. …

Selling