Chabha Bettoum

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Four tips to shape mobile marketing strategy

Here are four tips taken from the report:Build an always-on presenceIn our smartphone-obsessed society, the traditional marketing funnel - awareness, …

Mobile

Employee Performance Depends On These 3 Critical Factors

For decades, business leaders believed that simply focusing on performance management was the key to building a successful company. If they just had the right vision and strategy, clear objectives, people with the skill sets to achieve those objectives, and alignment toward their goals throughout …

Employee Engagement

How to Disagree With Your Boss (And Keep Your Job)

How to Disagree With Your Boss and Thrive<p>10 Tips to Effective Disagreement in a Boss Relationship<p>Updated October 27, 2016<p>It’s not career suicide to …

Leadership

How to Put the Right Amount of Pressure on Your Team

While the popular press talks of stress as a negative to be avoided, seasoned managers know better. If you’re trying to drum up new business, get a customer’s order out on time, or hit your numbers for the quarter, a little stress goes a long way. It’s even more important when you’re trying to …

Subpar

Take an Intelligent Approach to Biz

Business intelligence tools now available are easy to use and affordable for any small business to use to increase profitability.<p>By 2018, we'll be …

Small Business

7 Tools to Jumpstart Your Content Marketing Efforts

Content marketing is huge, and we all know that — right? Many of us have most probably gotten to understand this from our day to day experience as …

Marketing

Canada shouldn’t be smug looking at anti-immigrant sentiment of Brexit: Cohn

The impulse to “take back control” of immigration proved decisive in the referendum, overpowering other rational arguments. Immigration is a …

How digital marketers can get better results with less capital

Vishal Agarwal Contributor<p>Vishal Agarwal is the EVP and chief marketing officer at Choxi and founder and CEO of ItsaCheckmate.com.<p>More posts by this contributor:<p>Demystifying the concept of ‘attribution’ in digital marketing<p>There has been much talk of late about the end of easy venture capital and …

Marketing

How to Read People Like Sherlock Holmes: 5 Secrets Backed by Research

We’d all like to learn how to read people like Sherlock Holmes. And research shows understanding things like body language is even more powerful than …

Body Language

Brexit holds warnings and opportunity for Canada

<i>Nik Nanos is The Globe and Mail's pollster and chairman of Nanos Research.</i><p>Is Canada part of a Brexit Plan B for the United Kingdom?<p>The Leave side's victory in the referendum on European Union membership not only propels Britain onto a new and uncharted path, but has lessons for Canada. It is …