Celine De Pourcq

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Kalev Hannes Leetaru: Reimagining Our World Through Data

The GDELT Project<p>A realtime database over the entire planet.<br>https://www.gdeltproject.org/<p>Supported by Google Ideas, the GDELT Project monitors the …

Social Media

Unlocking the Power of Predictive Intent

Why Capturing Customers at the Purchase Intent Stage Can Sometimes Be Too Little, Too Late<p>In an age of audience and platform fragmentation, brand …

Social Media Analytics At Coca-Cola: Learning From The Best | Articles | Chief Data Officer

Social media has become a powerful instrument and today it's inseparable from marketing. Aside from allowing for more brand awareness, social content …

Social Media

How Twitch Learned to Make Better Predictions About Everything

In Silicon Valley, everyone makes bets. Founders bet years of their lives on finding product market fit, investors bet billions on the future value of ambitious startups, and executives bet that their strategies will increase a company’s prospects. Here, predicting the future is not a theoretical …

12 Ways To Take Advantage of Big Data To Build Your Business

By now, most entrepreneurs understand the concept of big data. This vast, sometimes overwhelming collection of information encompasses numbers …

Integrating Data in the Age of the Customer

Customers today, whether B2B or B2C, demand a personalized experience. They expect a choice of engagement channels and flexibility to access …

Customer Experience

How to Integrate Data and Analytics into Every Part of Your Organization

Many conversations about data and analytics (D&A) start by focusing on technology. Having the right tools is critically important, but too often executives overlook or underestimate the significance of the people and organizational components required to build a successful D&A function.<p>When that …

Why enterprises are finally paying up for big data security

Companies like Cloudera and Hortonworks are cashing in as enterprises finally get serious about securing big data.<p>Two years ago, Gartner analyst Merv …

Facebook's Big Data: Equal Parts Exciting and Terrifying?

Facebook, the popular social network with over 1.2 billion users world wide, has not just big, but gigantic amounts of data at their disposal, making …

4 Big Ways Big Data Will Transform Ecommerce

en_US<p>article<p>Among other creepy things Facebook knows about you, the beloved social network can predict when you’re relationship status is about to …

Amazon: Using Big Data Analytics to Read Your Mind

Amazon.com, the Seattle-based ecommerce giant, has always leveraged data. In one of their latest business moves, the company has obtained a patent to …

How Big Data is Transforming the Legal Field

An article by Marc, Editor at IoT Business News.<b>Big data</b> refers to the massive volumes of data collecting on everything from internet searches to app …

Big Data

What Skills Do I Need to Become a Data Scientist?

Leveraging the use of big data, as an insight-generating engine, has driven the demand for data scientists at enterprise-level, across all industry …

Big data in 2018: the experts have their say

<b>As 2017 is coming to its end, we’re already predicting what could be happening for big data in 2018; both in terms of its impact and its developments.</b><p>…

Mining Data to Create Content That Drives Engagement

StockSnap / Pixabay<p>When we hunt for tips on building great content there’s a mantra often banded around that’s lost in translation, which is that …

The value of analytics and big data in digital transformation

Big data and analytics are topics firmly embedded in our business dialogue. The amount of data we’re now generating is astonishing. Cisco predicts …

Preventing fraud with Big Data Analytics

With the expansion of data, economic crime can no longer be an accepted cost of the business. Fraud schemes are growing more sophisticated with …