Celine Baldevia

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National Geographic Travel

Watching the Content Marketing Trend Fade to Black

Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think. This trend movement more to do with …

Marketing

26 unbelievable aerial photos of Earth

Have you ever wondered what the planet looks like from above? What it would be like to get a bird’s eye view of sprawling cities, stunning landscapes …

5 strategies that will make you a more authentic leader

<b>Related: Authenticity Is Your Brand's Greatest Social Media Asset</b><p>But that's the wrong question to ask because the fact is that when you are authentic, you are much more effective as a leader. People <i>want</i> to follow you.<p>Here are five ways you can start to step into your natural power right now.<p>People …

Leadership

10 of the world’s best natural wonders … that you’ve probably never heard of

From Europe’s deepest river canyon and caves that glow to a rainbow river and hills that look like chocolate, our picks prove that nature always does it better<p>Mendenhall ice caves, Alaska, US<p>Imagine standing in a natural glassy dome illuminated by eerie blue light … A visit to Mendenhall ice caves …

National Park Secrets: 10 Fresh Ways to Find Paradise

The National Park Service celebrates its 100th anniversary next year, meaning hoopla, poo-bahs, and crowds. If 2014 saw a record 292.8 million park visitors, just imagine the chaos that a centennial year will bring. Even this year, parks are expecting record numbers.<p>But you'll only get hounded by …

National Parks

National Geographic Travel

The attitude adjustment that leads to entreprenurial success

<i>This question originally appeared on Quora.</i><p><i>What are some of the habits entrepreneurs have that other people don't?</i><p><i>Answer below by Quora user Oliver</i> …

How to Hack the Placebo Effect

Research on the placebo effect is ramping up across the world because it proves the amazing power of the mind in health and healing. Peer-reviewed …

National Geographic Travel

National Geographic Travel

How The Internet Of Things Fundamentally Transforms Marketing

My rule of thumb for what inspires me to write a blog post, just like what triggered awareness of change when I was an analyst, is when some sentence or quote sticks with me for more than a millisecond. That happened to me a few weeks back when I saw a tweet quoting Jonathan Nelson, CEO of Omnicom …

Internet of Things

The 10 things in advertising you need to know today

<b>1. Here's how much Steve Jobs used to obsess over presentations.</b> In a Fast Company interview about their new book "Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader," Brent Schlender and Rick Tetzeli talk about just how deeply committed to nailing his speaking …

Advertising

With the Internet of Things, brands can take marketing to the next level

What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY's CMO David Berkowitz, it's an unusual, …

Marketing

"Street Photography" Photo Assignment

I just wanted to get my last two cents in before this assignment ends.<p>I've read a lot of your comments, and I know how hard it is to shoot:<p>a) In the freezing cold winter<br>b) In between work hours<br>c) When you aren't in a city<br>d) In the allotted assignment time<p>The reason National Geographic and I set the …

Street Photography

The 10 Most Dangerous SCUBA Dives in the World

There are beautiful and serene dives—and then there are dives with an added element of danger and mystery so compelling, many will risk their lives …

Scuba Diving

Best Hikes in the Parks: Trail Maps

Olympic National Park, Washington<p><b>Hike and Climb Mount Olympus</b> <br>July and August<p><b>Round-Trip:</b> 40 Miles, 2 Days<p><b>Level:</b> Moderate Backpacking Trip; Challenging Peak Ascent<p>From the long approach through the old-growth Hoh rain forest to the top-of-the-world alpine summit, this is every inch a majestic climb. …

Hiking

Does subliminal advertising actually work?

<b>Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out.</b><p>On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press …

Cognition

SpaceX Raises $1 Billion In New Funding From Google And Fidelity

SpaceX, the space exploration startup helmed by ex-PayPal founder Elon Musk, has confirmed that it has raised $1 billion in new funding, in a round including Google and Fidelity, who join existing investors Founders Fund, Draper Fisher Jurvetson, Valor Equity Partners and Capricorn. Google and …