Celia Foulger

154 Flips | 8 Magazines | 1 Like | 1 Follower | @CeliaFoulger | Passionate marketer and customer experience professional and joint founder of both Fresh Nous and Simply Customer. I like nothing more than helping businesses find practical marketing solutions that make a difference to their bottom line whilst connecting them to their customers in new ways.

Brexit: EU summit on 29 April to discuss way ahead

<b>A summit of EU member states to discuss Brexit is be held on 29 April, a month after the UK triggers Article 50.</b><p>The meeting will be used to agree the guidelines for the EU's negotiating team headed by Michel Barnier.<p>European Council president Donald Tusk said the priority would be giving "clarity" …

United Kingdom

How To Track Mobile Device Traffic In Google Analytics?

As people all over the world go mobile, it is crucial for every business to understand the behavior of mobile visitors to the website. Also, as the …

The Marketing Tools That Can Help Fuel Business Growth

It’s no secret that growth is the key to business success. Without growth, profits remain flat, which is why we’ve seen so much interest in the process of ‘growth hacking’ among startups of all kinds over the past few years. But when it comes down to it, growth happens through marketing, and the …

Marketing

Pinterest: how to market your business with the social media site

With more than 70m users and a new promoted pins service, the online cork board can be used as a vehicle to grow your brand<p>Think Pinterest is just for people to post pictures of lovely lounges, crocheted owls or ice cream? Think again. While it can be lovely – not to mention incredibly distracting …

Nature Photography

18 Pinterest Tools for Businesses

Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and …

Marketing Cloud on Twitter: "The Importance of Social Intuition http://t.co/Q7wmjayw6y http://t.co/FHTdxLKJmw"

Add this Tweet to your website by copying the code below. Learn more<p>Add this video to your website by copying the code below. Learn more

4 Questions to Ask to Improve Customer Experience for Any Company

Starbucks’ customer experience is vastly different from that of a cement company. But research by my colleague Rob O’Regan has shown that there are four questions to ask your customers about their experiences that are universally helpful across industries and demographics:<p>Can you rely on us to do …

How to Use the New LinkedIn Header Image for Profiles

Shares 6K<p>Have you noticed the new images at the top of LinkedIn profiles?<p>Do you want to grab people’s attention and really show them who you …

How to Use Facebook Gated Campaigns for Leads and to Grow Your List

Shares 3K<p>Do you want a way to grow your list, get better feedback or increase user-generated content?<p>Do you use Facebook giveaways and contests to …

How to Use Twitter Remarketing Ads to Target Site Visitors

Shares 2K<p>Are you using Twitter ads?<p>Would you like to use remarketing to lower your overall cost per lead?<p>Twitter recently announced you can now use …

7 Indispensable (and Free!) Website Graders

<i>This post originally appeared on the Buffer blog.</i><p>You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into<p>I’m the type to always plug our Buffer …

Finding the ROI of Customer Experience: It's Out There If You Look for It

DENVER, Oct. 16, 2014 /PRNewswire/ -- TeleTech Holdings, Inc. TTEC, -2.27% <b>–</b> We've all read the studies that tell us it costs far more to deliver a …

Customer Experience Should Not Be the Job of Just One Person

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The whole world is going digital and it’s having an immense impact on organizations’ abilities to engage with customers. Through digital channels, social media and mobile communications, consumers today orchestrate their own experiences, …

People power: turning customer experience into a marketing tool

Why do companies spend so much money on branding?<p>When you ask executives this question, many say that branding is the best way to attract customers and foster loyalty. But there’s really more to the story. There’s actually a more effective way to attract and retain customers – and it has to do with …

B2C Data Provision And Lead Generation From Social Media

Most of the times, social media marketing campaigns are thought to do no more than boost public image of the business Making a profile on Facebook or …

Infographic: The Cost of a Lead

“How much does a lead cost?”<p>That just might be the most common question that we’ve encountered while working in the lead generation space for the past five years. Unfortunately, much to the dismay of the asker, the answer is not as cut-and-dry as they would like.<p>As a result, we’ve taken a look at …

Lead Generation

The Definitive Guide to Lead Generation Workbook

Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through templates, fill-in-the-blanks, group exercises, word searches, checklists, and more.

Lead Generation

33 Lead Generation Techniques for Businesses

http://NicoleElmore.com Strategic Marketing Solutions<p>We are a full-service marketing agency and we help our clients reach their maximum marketing potential.<p>Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more …

UK Lead generation and data supply through consumer lifestyle surveys from All About Response Ltd

An insight into the world of online and paper surveys from All About Response. This Powerpoint presentation offers an insight into how we generate high quality leads and data which offer a much improved return on investment (ROI) for your data and lead generation spend. All direct marketing …

Car Insurance

Thirteen Creative Ways to Use LinkedIn for Lead Generation

LinkedIn is a great platform for connecting professionally, finding work and sharing content. But have you ever thought of using LinkedIn for lead generation?

Lead Generation

3 Incredibly Unique Ways to Generate Leads on Social Media

Lead generation. It’s usually a marketer’s nightmare. To be given responsibility to generate X leads per month and then being questioned why those …

B2B Lead Generation With LinkedIn For Sales Teams

341<p>40<p>127<p>Shares 508<p>Are you skeptical that social media can be an effective lead and sales generating tool for your company?<p>Many B2B companies aren’t …

Using Social Media to Build a Loyal Customer Base

Gain a better understanding of how your business can take advantage of the benefits of social customer service.<p>This guide will outline a <b>five-step</b> …

HootSuite

Metrics to Map Your Customer Experience Success

<i>Image courtesy of Marianna Gomes</i><p><b>What are your customer experience success metrics? And how do they differ from your VoC metrics?</b><p>Last Tuesday, we …

Social Customer Service: Talk Is Cheap, Action is Much Tougher

The growth in social customer service appears to have stalled. Now the early adopters are out and about, the expected next tranches are nowhere to be …

Customer Service

10 Smart Tips to Leverage Google+ for Increased Web Traffic

This time, it's about engaged traffic.<p>While checking our stats here at Moz, we noticed that while visits sent to us from Facebook keep decreasing,</b> …

11 Google Search Tips Everyone Should Know

Searching the web for information is a skill. Yes, you can enter a term into Google and find information, but by using a few simple tricks, you can …

Advanced Google+ Tips For Your Business

As Google+ has matured, what businesses can (and should) do on this social media platform has changed. I spoke with Marc Nashaat, a social media and inbound marketing expert from Powered by Search in Toronto, Canada,to get advice for taking Google+ activity to the next level. Here is what I learned:<p>…