Celeste Mora

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8 Ways to Turn Good Data into Great Visualizations

Getting a look inside your business is desirable, right? That’s why millions of people and businesses have turned to data visualization—to clearly …

A Guide to the Cloud, Multi-Tenancy, and The One Codebase to Rule Them All

What is multi-tenancy?<p>Ever since I started in the SaaS world back in 1999 there has been a continuous discussion on what "multi-tenant” means. …

Why I Chose GoodData, A Startup That's Cracked the Code

<i>While I realize this is a public blog post, it is directed mainly to my new colleagues and friends at GoodData.</i><p>In two words: You Rock!<p>After a …

The Next Frontier

My friend Boris Evelson from Forrester writes regularly about this era being “the age of the customer.” Theodore Levitt (Editor of HBR) similarly …

5 Data Visualization Best Practices

OK, so you’re comfortable building tables and charts--and you enjoy having creative freedom to choose how you present your visuals. But do you know …

With Great IoT Comes Great Insecurity

<b>In the brave new world of 'things' and the services they connect to, built-in security has never been more critical. Here's what's getting in the way.</b><p>…

SaaS Marketers up Impact through Usage Analytics

The mantra of the software marketer is: “Know your customer.” And it’s true you need to know who you’re selling to close a sale. Yet customer …

Creating a Data Visualization Culture

As insights from cloud BI impact your business, more and more people will want to use your visualization tools. Why? Because pictures speak a …

7 Things You Forget to Measure on Social Media

I will be the first to admit that I’m tired of reading about social media trends. Perhaps I have social media guru fatigue, but every time I read …

Unlocking the Value of Your Data Infrastructure With The Last Mile

The last mile is a common term in the telecommunications world. The last mile is defined by Wikipedia as “The last mile or last kilometer is a …

5 Keys to a Data-Driven Product Strategy

Product decisions used to be based on engineer wants and intuition. Today, they're based on feedback and information provided by customers. …

Customers

Extend Your BICC With the Data Visualization Competency Center™

We all know by now that data visualization can offer a tremendous opportunity to reach insights from data. It’s been called one of the most …

5 B2B Social Metrics That Aren’t Helping You Find ROI

At its beginning, social media packed more “cool factor” than marketing impact, especially for B2B marketers. In the CMO Survey of 2009, one of the …

Customers as Advisors: How Customer Feedback Shapes Product Development

<i>Editor’s Note: After our Customer Advisory Board, our VP of Product, Gaurav Agarwal and our Director of Product Marketing, Cory Vander Jagt, sat down</i> …

5 Insights I Gained From Our Customer Advisory Board

Although much of the discussion around customer engagement focuses on digital activities, I’m still a large believer in “engaging” face-to-face. In …

4 Secrets to Turn Data into Insights

When thinking about how to get value from your data, begin with the end in mind. There are no easy analytics projects, and when difficulties arise, a …

How Bonobos Puts On Our Business Intelligence Pants--One Leg at a Time

As the largest apparel brand ever built on the web in the US, Bonobos knows the importance of leading the tech adoption charge. We strive to make …

4 Ways Data is Being Used for Good

At this point, most of the world has seen data used for good. From fighting Ebola to combating wildfires, Big Data has gone philanthropic. The goals …

How Data Can Make You Smarter

Can data really make you smarter? The true answer to this question is, “It depends.” Here’s what I mean.<p>If by “smarter," we mean that someone has …

Disrupt business as usual to Achieve Brand Integrity™

Achieving brand integrity happens when your company is known as who and what you say you are while reaching business goals. For us, our name is our …

Insights as a Service: 40,000+ Minds Are Better Than One

<i>“None of us is as smart as all of us.” - Ken Blanchard</i><p>As one of the industry’s most well known management consultants and leadership coaches, …

Don't Learn Data Science: How Smarter Analytics Will Amplify Your Impact

What do the following people have in common?<p>A head of sales looking to optimize the way his team gets medical technologies into the hands of those …

The ROI of IoT

The term “Internet of Things (IoT)” has come to be more commonly understood by the masses in recent years, but few have been able to apply this …

A Data Deluge: The Changing Relationship Between Marketers and Their Data

By now, “data-driven marketing” has become a semi-cliché. Languishing with other overused terms such as “omnichannel” and “conversion optimization” …

Digital Marketing Analytics Keeping You Up All Night?

Modern marketers are still burning the midnight oil to connect the dots between their most critical digital and analog channels.<p>If you’re like most …

Blog

For insurers, introducing artificial intelligence (AI) can yield numerous benefits beyond the typical time and cost reductions. Insurers that …

Artificial Intelligence

The One Metric That Matters in Retail and Ecommerce

Retailers are often hit over the head with the amount, type, and variety of data potentially available to them. One source will tell us we need to …