Cecilia Rosales

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The simple math that will change the way you hire forever

<i>This piece originally appeared at First Round Review.</i><p>Eric Feng made a lot happen at Hulu in just three years. As the first senior executive the company hired, he played a pivotal role in the development of Hulu.com, the desktop app, distribution, and advertising. He served as spokesperson and even …


The First Question to Ask of Any Strategy

The senior team of a large player in the global wealth management business recently asked me for my opinion on their strategy. They had worked long and hard at coming up with it. Their “Where to Play” choice was to target wealthy individuals who wanted and were willing to pay for comprehensive …