Casper Lemke

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Ad tech is killing the online experience

Advertising is making the mobile web almost unusable by clogging up our bandwidth – which may end up driving users to Apple News or Facebook apps<p>There’s something so wonderfully easy about reading this column in a physical newspaper. You turned the page, and here it is, with few annoyances or …

Mobile Web

The Rise of the Marketer: Driving Engagement, Experience and Revenue

<b>If you think marketing has changed in the past five years, download this report to see what's to come.</b><p>The Economist Intelligence Unit, commissioned …

Wordt wehkamp.nl het grootste contentplatform van Nederland?

Carlijn Postma is ondernemer. Ze is eigenaar van The Post. Een full service bureau voor contentmarketing; van strategie tot creatie en publicatie. Ze …

Understanding the Google Analytics Cohort Report

A very common data analysis technique is called Cohort Analysis.A Cohort is simply a segment of users which is based on a date. For example, a cohort …

Google To Once Again Show Tweets In Search Engine Results Pages by @mattsouthern

Google once again has access to Twitter’s firehose thanks to a new deal reached between the two companies, Bloomberg reports. Within the first half …

Search Engines

Apple's iPhone Market Share Leveling Off In Some Countries

Apple reported blowout iPhone sales for the December quarter with 74.5 million units sold. Keep in mind that this is just over 1% of the Earth’s entire population (7.3 billion) buying 34,097 iPhones per hour every hour for the quarter. Apple’s blowout results were due to a combination of iPhone …

The 7 Most Common SEO Mistakes

There are many different types of SEO mistakes that people make, and today I am going to outline the most common ones. These mistakes result because there are many different types of publishers out there, with greatly differing levels of knowledge and approaches. These fall into 4 different …

Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites by @mattsouthern

Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets. One …

SEO

Google kondigt partners aan voor video advertentie marktplaats - Online marketing nieuws

Google heeft een fors aantal partners aangekondigd voor zijn geautomatiseerde video advertentiemarktplaats Google Partner Select.<p>Liegen is een …

10 Things You Didn't Know Your iPhone Could Do

From the editors of PopularMechanics.com, You may be missing out on some of its most powerful features.<p><b>1) Take Siri to School</b> <br>Tired of Siri pronouncing things wrong? Next time she screws something up, tell her "That's not how you pronounce X," and then pronounce it for her. She'll give it another …

YouTube Faces $1 Billion Lawsuit From Pharrell Williams, the Eagles and Others

A representative for dozens of music superstars, including Pharrell Williams, is telling YouTube that it had better remove about 20,000 videos or …