Casey Fish

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Buzzfeed drops ad contract with GOP over Trump

<i>Buzzfeed</i> has made it clear that it doesn’t think much of presumptive Republican presidential nominee Donald Trump.<p>On Monday, the publisher announced …

WTF are ‘dark posts’?

Brands don’t need all of their followers to see everything they create for social media. That’s why they use “dark posts,” targeted bits of content …

Michael Kors

Facebook Testing New Features to Combat the Rising Threat of Snapchat

Facebook is the biggest social network in the world, and by a big margin, but that doesn't mean they can't be usurped by the next cool network or …

Social Media

Listeners say ads in podcasts less intrusive than in other digital formats - Advertising

The study, commissioned by Wondery and conducted by comScore, found that podcast consumption has been increasing over the past six months and 1 in 3 …

Digital Advertising

Split Testing Your Content Marketing Campaigns: How and Why To Do It

How much do you know about split testing?Chances are, you’re familiar with its role in helping to boost the conversion rate of an email, a web page, …

Marketing

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

Branded Content

Mary Meeker is right — most online ads suck

Let's list them in order of awfulness.<p>At last week’s <b>Code Conference</b>, Mary Meeker unveiled her annual Internet Trends Report, and buried within the 213-page deck were some very interesting stats about online ads and why they don’t work.<p>You don’t have to be a millennial to know that the ads on your …

Digital Advertising