Carol Duan

43 Flips | 2 Magazines | 63 Likes | 24 Following | @CarolDuan | Keep up with Carol Duan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Carol Duan”

Infographic: What does the future hold for video marketers?

Video is rapidly becoming the entrée of choice for content consumption.<p>With an increased demand for visual content, video is flooding the content …

Social Media

Facebook, Google Political Ads Could Face New Federal Rules

Political ad buyers on Facebook Inc., Alphabet Inc.’s Google and other online platforms could face stricter disclosure requirements after the Federal …

NBC News slams Facebook — calling it 'Fakebook' — while heaping praise on Snap

NBC News doesn't think very highly of Facebook, and it isn't holding back.<p>At an event on Wednesday, the news division's group chairman, Andy Lack, and its senior vice president of digital, Nick Ascheim, were critical of Facebook's relationship with the media industry, questioning whether the social …

Social Media

After Facebook news-feed changes, publishers look hopefully to Pinterest

Publishers casting about for new referral sources after Facebook decided it wants the news feed to be, ironically, less newsy are taking a fresh look …

Advertising Industry

Facebook's Revenue Growth Still Isn't Slowing Down

The social network's ad prices are exploding to offset standstill ad impression growth.<p>It seems nothing can stop <b>Facebook</b> (NASDAQ:FB) from growing its …

4 Ways to Fight Influencer Fatigue in an Increasingly Wary World

Facebook co-founder and CEO Mark Zuckerberg’s announcement in January that the social network is changing its algorithm to highlight posts from …

Facebook is pushing for more premium content for Watch

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here.</i><p>Facebook is becoming more selective in the types of shows it curates for Watch, its designated section for TV-like content, …

Why subscription sports sites have scored early wins

As publishers cast about for reader revenue in a tough digital ad market, many are finding that local sports coverage, which attracts especially …

Advertising Industry

The former publisher of The Wall Street Journal says Facebook and Google don't really want to be the ones solving their fake-news problem — so he hopes to do it for them

A new startup says it can help build a wall around fake news — and make Facebook and Google pay for it.<p>The former Wall Street Journal publisher Gordon Crovitz and the prominent media industry veteran and critic Steve Brill have raised $6 million to build NewsGuard, a new technology designed to …

Collateral damage from Facebook’s news-feed changes begins to pile up

Facebook’s news-feed changes have already killed LittleThings and Cox Media-owned publisher Rare and are threatening other viral ones. But their …

Advertising Industry

Why You Want to Get Involved With ICOs ... Now

Crypto and blockchain are in the same place the internet was 20 years ago. Early adopters and first-movers will have a massive advantage.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’ve read my column, you know that I’m a content creator by trade, a digital marketing manager …

How to Open Your Mind to Amazon’s Marketing Potential

Over the last two years, there has been a real awakening of Amazon’s platform, with major brands like Nike and Sears Kenmore signing on to sell …

Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital …

How To Measure Your Facebook ROI

Nothing will move your social media marketing campaign further down the field than a strategy informed by solid numbers, and no single barometer tells you more than ROI. Why? Because you not only want to know whether your Facebook marketing campaign is generating buzz and drawing paying customers — …

Social Media

How To Adapt Your Marketing Tactics for Facebook's Algorithm Change

In late 2017, Facebook proposed and tested a new algorithm change that had foreign publishers and small businesses in shock. In a few select international markets, the algorithm promoted posts from actual people instead of businesses. Marketers were left wondering how they could possibly reach …

Marketing

LittleThings shuts down, a casualty of Facebook news feed change

Facebook’s recent algorithm change has claimed a casualty. LittleThings, a 4-year-old site that scaled an audience by sharing feel-good stories and …

Advertising Industry

Facebook's algorithm has wiped out a once flourishing digital publisher

The media industry's worst fears about Facebook's huge algorithm tweak are coming true.<p>The women-focused publisher LittleThings is shutting its doors, in large part because of Facebook's recent move, the company's CEO, Joe Speiser, told Business Insider.<p>LittleThings' demise was first reported by …

Facebook has big plans to bring internet to more people in rural areas

Over the past few years, Facebook has been rolling out several initiatives to bring free and cost-reducing internet to people in underdeveloped areas all around the world. That includes things like Terragraph, a millimeter-wave wireless technology that not only serves connectivity but does so in …

Tech Industry

Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires.via …

BOOM. Is Your Facebook Page Now Worthless?

Back in 2010, we were a startup marketing agency and had just brought on our second client. It was an endurance racing company. If I told you the …

Marketing

The biggest social media changes in the past 12 months

Social media has had a clear increase in activity of businesses using the platforms to market their products and services. With users predicted to …

Dispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing

Our team at #paid has been trailblazing the industry with the rise of influencer marketing. We believe that social media has led to our current age …

How to Become a Millionaire by Your 30s, According to Millennials Who Have Done It

'Cancel Netflix. Stay off Instagram.'<p>By any definition, becoming a millionaire by your 30s isn’t easy, unless you happen to come from a lot of money. …

Entrepreneurship

20 Podcasts So Good You'll Wish You Had a Longer Commute

We're always on the hunt for a good podcast. Like a gripping book, an addictive podcast has the ability to pull us in deep, get us lost in our thoughts, and make an otherwise lengthy commute pass in the blink of an eye.<p>As for me? Surprisingly, it's not a true crime podcast (though I love those, …

Why These 3 Resume Mistakes Make You Look Out-of-Date in 2018

Some resume formats make you look 'old school' and can get you knocked out of the running.<p>Studies show employers are literally getting thousands of online applications for their open positions today. Thanks to technology, it's never been easier to apply to a job. Unfortunately, that creates a …

Duolingo data shows this is the fastest way to learn a new language

Language-learning app Duolingo recently combed through a mountain of user data to find the best times each day to practice a foreign language. Its findings were published today at <i>Quartz</i>.<p>The findings essentially mirrored a 2016 study that showed the positive effect on sleep between practice …

I'm a native New Yorker — here are all the spots I take my friends when they visit

When friends and family come to New York City to visit me, they expect more than just a normal reunion. The city that never sleeps lives larger than life in people's heads and when they make it there, they want to see everything.<p>If someone is coming for the first time I — unwillingly — take them to …

Greenwich Village

Big Data And AI: 30 Amazing (And Free) Public Data Sources For 2018

Machine learning, artificial intelligence, blockchains, predictive analytics – all amazing technologies which have promised to revolutionize business and society.<p>They are useless, however, without data. Fortunately for businesses and organizations which don’t have the resources to methodically …

Machine Learning

How to make video succeed under Facebook’s new algorithm

Hey! Where did all your fans go?If it seems that your organizations’ video views on Facebook have plummeted, you’re not imagining things.Changes in …

A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that …