Carlos San Román

47 Flips | 3 Magazines | 5 Likes | 3 Following | @CarlosSanRo2016 | Keep up with Carlos San Román on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Carlos San Román”

15 Email Marketing Tips to Increase Your Sales | Inc.com

I'm gearing up for a conference I'm keynoting in two weeks and one of the sessions I'm leading is an expert panel on email marketing.<p>I wanted to share with you 15 of tips to improve your email marketing so that you can increase your sales.<p><b>Value your list.</b> Protect it; connect with it; add value to …

How to Create Infographics Using PowerPoint or Keynote [Infographic]

Give your inner designer a chance to shine by creating your own infographics.<p>That's right: By using tools you likely already have, you can create …

This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook?<p>To find out, BuzzSumo examined the …

Marketing Professionals, Modern Marketing Tools - MarketingProfs

Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, …

How to Write an Email Subject and Opener That Will Actually Make People Pay Attention

If you want to engage your email reader, be direct, drop that weak vocabulary and use action language.<p>How many of these emails have you deleted this week? Maybe this one...<p>Hi John, I hope all is well. Wanted to reach out to you about the useless crap we are selling and that I really don't care …

¿Llega la estrategia de diversificación de Dell tarde y mal? - Universia Knowledge@Wharton

Para Dell, el lado positivo del estreno del aparato fue que pasó prácticamente desapercibido, y por dos motivos. En primer lugar, el mercado de …

3 formas en que los blogueros pueden usar Flipboard para resucitar viejos post

Cada bloguero sabe que no importa cuánto tiempo o esfuerzo se ponga en elaborar un post, sólo podrá promocionarlo y difundirlo algunas cuántas veces antes de tener que pasar al siguiente, ya sea porque tienes más de un post para resaltar o porque eventualmente tu audiencia no ha tenido muchas …

Crea un boletín de noticias perfecto usando Flipboard

¿Quién hubiera imaginado que email -el clásico”mata apps”- se convertiría en una nueva y amigable herramienta para promocionarte a ti y a tu trabajo con un newsletter?<p>Pero no es tan sorprendente. El email solía ser personal. En un punto, los publicistas y corporaciones empezaron a abusar de la …

Wonder What Content to Create? Try a Customer-Journey Map [Template]

I recently attended a workshop in which we created a customer-journey map for content planning. Before doing this exercise, I had only a fuzzy notion …

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals

You put a lot of time into showing the amount of visits and leads that your content produces, but the content marketing team is still relegated to …

Marketing

7 Lessons To Help You Produce Content That Converts

<b>Author: Nischala Murthy Kaushik</b>According to Gartner, content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For …

Marketing

A Complete Guide to Influencer Marketing

Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics …

5 Ways to Supercharge Sales with Predictive Lead Scoring

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action …

Google Analytics

The Huge Opportunity B2B Content Marketers May Be Missing

This might sound familiar: Your B2B content initiatives for lead generation are mature, precise and personalized. You have an intricate knowledge of …

Marketing

Top 5 Dangerous Myths About Influencer Marketing

With its rising popularity, influencer marketing is a key topic on every marketer’s agenda. As a marketer, you have multiple online sources to turn …

16 Top Marketing Blogs and Publications You Need to Be Following

The best marketers are incessantly learning. Why? They can't afford to stop.<p>The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I've often said that the one main secret to my success is my …

Corporate Finance Strategy

Overview<p>Latest Thinking<p>Client Case Studies<p>Leadership<p><i>"Leveraging the power of a digitalized finance function and considering the wider growth agenda,</i> …

Improve Your Résumé by Turning Bullet Points into Stories

You’re searching for a new job. Updating your LinkedIn profile and résumé. Describing your accomplishments in two- to three-line bullet points that start with powerful action verbs and end with quantifiable results.<p>You know the standard advice. But for the most part, recruiters aren’t calling. And …

Don’t End a Meeting Without Doing These 3 Things

When a sports team finishes a game, they usually don’t gather up their gear and immediately leave the court, rink, field or locker room. The players and coaches take a few minutes for a post-game meeting – a ritual that’s just as important as the pre-game warm-up.<p>In our view, participants in …

Don’t Talk Yourself Out of Trying a Second Career

As we move through life, we inevitably close doors that cannot be reopened. There is the romantic partner we turned down, the child we had or did not have. But some of these doors aren’t really locked; the challenge for us is to recognize which ones still have a key within reach. If we assume a …

Here's How to Be a Better Negotiator

<i>The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely</i></i> …

What A Las Vegas Gambler Can Teach You About Business

A few days ago I was in a casino in Las Vegas and was drawn towards a craps table. It was busy and everyone was intent on watching the game. All of a sudden the guy who had just thrown the dice whooped, hollered and punched the air. I immediately whooped, hollered and punched the air with him even …

Why Agile Marketing Should Be A Focus For CMOs

As part of a“CMO Insight Series,” I’ve interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) the importance of being able to convert data into better insight. The concept of “agile marketing” …