Carlos De Castro

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5 Free Online Marketing Tools To Kickstart Your Internet Marketing Campaign

Your Internet marketing campaign always has room for improvement. The most successful companies make a commitment to kick-starting their latest …

12 Simple Ways To Be More Interesting

<i>It's easy to be boring. It's harder to be interesting. Want to learn how? Jessica Hagy offers the following advice, excerpted from her book "How To Be Interesting."</i><p>Explore ideas, places, and opinions.<p>The inside of the echo chamber is where all the boring people hang out.<p>To embarrassment. To …

Writing

15 Free Ways to Increase Your Facebook Page Likes

Don't spend another dime on Facebook marketing. Use these free tricks to grow your following.<p>Facebook is one of the hottest social networks for business owners. There are over 20,000 people on Facebook and as of Q1 of 2015, over 1.44 billion active monthly users.<p>Who wouldn't you want <i>that</i> kind of …

Marketing

The 11 most inspiring travel photos this week

EACH WEEK WE CHOOSE OUR favorite images from readers, fans, and travelers, who tag their photos with #travelstoke and post them on our Instagram …

I used to work in retail — here are 7 things customers do that employees hate

My salary was commission-based, and while my paychecks could be really high because I worked in a mall in an affluent suburb, I often had to bite my tongue with customers.<p>Here are some of the things they did that made employees' blood boil.<p><b>1. Not believing a sales associate when they say the store</b> …

eCommerce

5 ways to keep your Instagram profile safe

Although I’m generally an early adopter of most new social media networks when they come out (go figure, I’m a shameless #Millennial), I was an …

I don't know why our business is growing

On my way to the co-working space, I grabbed my mobile to read the same Slack message yet another time:<p>Ali, that’s good, but we should look at what converts.<p>It never failed. It was either a client or a colleague on the same marketing team. There was always someone who never missed the perfect …

Marketing

Photographer Guide - How to Become a Better Photographer

Ultimate Guide to Launching Your Own<p>Photography<p>The U.S. Bureau of Labor Statistics anticipates that the job outlook for photographers is expected to …

How to Design Your Website for Better User Experience

June 22, 2016According to the Statistic Brain Research Institute, in 2015, the attention span of humans averaged 8.25 seconds, down from 12 seconds …

Web Design

How Google is Remaking Itself as a “Machine Learning First” Company | Backchannel

<b>Carson Holgate</b> is training to become a ninja.<p>Not in the martial arts — she’s already done that. Holgate, 26, holds a second degree black belt in Tae …

Machine Learning

This Single Networking Trick Will Break the Ice Every Time

This simple, easily-remembered question lays a strong foundation for long-term business relationships.<p>How much is a single sentence worth?<p>Quite a bit. I've many times created email marketing messages (1 or 2 sentences) that have generated millions of dollars in new business for my clients.<p>(If …

Business Strategy

3 Questions You Should Ask Before Hiring Your Friends

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

No, SEO isn’t “search engine manipulation” that Google will ban you for

In a legal statement, Google introduces the term "search engine manipulation" -- but think of it as a synonym for spam, not SEO. The post No, SEO …

Spam

The Business Model Of Luxury Brands

Luxury is a business model. This has been empirically fine tuned through time by those luxury brands that dominate the pantheon worldwide: Louis …

Louis Vuitton

Life Reimagined

How To Answer "What's Your Biggest Mistake?"<p>How to Halve Your Sugar — and Eat It, Too!<p>Stretch Your Body, Stretch Your Lifespan<p>Caution! These 10 Drugs …

How To Become A Person Everyone Wants To Approach

Wonder why others don't gravitate toward you at events or work? You might be accidentally steering people away. Here's how to be more approachable.

How Behavioral Analytics Is Driving Marketing | Articles | Analytics

In a recent media release from Universiti Teknologi Malaysia, research scholar Dr Ikusan R. Adeyemi said, ’Our research suggests a person's …

Marketing

5 Easy Online Tools to Create Awesome Infographics

You don’t have to be a graphic designer to create compelling and unique infographics.<p>Creating an infographic that tells a story in a simple and …

5 Tips for Relaunching Your Personal “Brand”

Know how to market yourself on social media.<p>Cait Flanders was wrestling with a common life question: Who am I?<p>Not in an existential sense, but a …