Campbell Markham

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The Top 10 Best Business Lessons Of 2014

From Netflix to Facebook, we learned a lot from some heavy hitters in 2014. Here’s the Best of the Best.<p>This year, we got down to the tough questions. Where can personal lives, family, and career intersect? How can businesses impact the world–and their bottom lines–for the better? Where do we find …

Why Your 2015 Marketing Strategy Should Include Personas | Inc.com

Unfortunately, it's easy to lose sight of the individual consumer in an effort to reach the masses. Over time, a campaign can easily veer off track, which means by the time it's seen by audiences, it focuses more on the product or service than the end user.<p>In recent years, marketers have begun …

Marketing

10 Best Industries For Starting A Business In 2015

Small business owners are reportedly the most optimistic they’ve been since early 2008, with several surveys indicating they also plan to hire more workers in 2015. And even though formation of businesses with more than one employee has declined over the past 30-plus years, the number of sole …

Social Media Content: Pros, Cons, Examples and Best Practices

Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When …

Influencer Marketing In The Social Web (3 Keys And 5 Ways To Win)

<b>Influencer marketing:</b> It’s as old as the hills. But the way enterprises need to approach it has changed.<p>Traditional marketing required a one-to-many blast-broadcast mode, but <i>influencer marketing</i> needs the broadcast message to reach people in as many ways as possible.<p>Here are 3 keys and 5 ways to …

Top 10 Productivity and Collaboration software

Last updated: April 27, 2018<p>Productivity and Collaboration tools allow to plan and organize your personal time, manage tasks, calendars, collaborate …

7 Things No One Told Me About Being an Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many people become entrepreneurs because they want to take charge of their financial future and enjoy the freedom entrepreneurship can provide. While the allure of entrepreneurship is strong, there are some realities you should be aware …

Women at Work: A Guide for Men

Even the most well-intentioned male managers can be clueless when dealing with women in the workplace<p>We are flooded with career-advice books for women. There are women’s networking groups and leadership conferences galore. But they’re all geared toward women, consumed primarily by women and …

Networking

Personal Branding Trends That Will Impact Your Success In 2015

In my previous post, I shared with you five of my top ten personal branding trends to watch for in 2015. In this installment, I share the other five transformations that will be crucial to building your brand plan for the upcoming year. These trends are the gateway to expanding your success.<p><b>6.</b> …

Here Are The Best Startup Pitches We've Ever Seen

With Market Timing, Even If You Win, You Lose

Let’s take Joe, a hypothetical investor, who thinks he is really good at trading. In the past year, he has been fiddling with his portfolio on a quarterly basis, buying low, selling high, usually after reading something online. And he’s doing well—the market is up, so he is making money.<p>Then let’s …

3 Principles of Innovation for Startups and Small Businesses | Inc.com

<i>Dan Kim is the founder and chief concept officer of Red Mango. He has a successful track record leading new product introductions, innovative brand partnerships, creative marketing campaigns, and social media advertising; he also has in-depth technology experience developing Web and mobile</i> …

7 Ways Startups Can Work with Brands to Deliver | Inc.com

Established brands possess the chance to set some excellent examples for startup communities, particularly as it'll come to successfully navigating the waters in social media. By observing how the major companies are efficiently marketing on social, younger businesses may learn how to take on …

50 Inspirational Entrepreneurial Quotes

Entrepreneur and Connector<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>No one ever said it was easy being an entrepreneur. Whether you're in the early stages of your statrup, just secured funding for your startup or you are ready for product launch, there will always be those three …

With These 5 Tools Entrepreneurs Can Run a Business From Their Phone

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you’re running a business, you need to get things done no matter where you are. Say you’re onsite with a vendor and need to send a quick update to your team back at the office, or perhaps you bump into a potential client at Starbucks …

Why Lefties Make Less

They've been subtly discriminated against since biblical times, but modern data suggests a significant gap in earnings.<p>There’s a stereotype that left-handed people are clumsier, but that might have something to do with the fact that they live in a world of objects optimized for the right-handed: …

The 4 Smartest Moves for Your Mobile Marketing Dollars In 2015

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The significant growth in mobile marketing/advertising over the last five years has proven that the mobile channel represents the future of the industry. Analysts now estimate that by 2017, mobile will account for nearly 49 percent of the …

6 Expert Marketing Tips for Startups

Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.<p>So, how can your startup outsmart your competitors? Build a brand and …

Female VCs: What Do Entrepreneurs Think Of Them, Really?

Lending Club went public today, which is a tremendous achievement for the team. I had the good fortune of meeting Renaud Laplanche, Lending Club’s founder and CEO, back in 2008. He chose me to join his board and lead the Series B investment in 2009 when I was a principal at our venture capital …