Camille

8 Flips | 1 Magazine | 5 Likes | 3 Followers | @Camille6g6j | Keep up with Camille on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Camille”

Google And Microsoft Want Hotels To Stop Blocking Your Wi-Fi

Re/Code is reporting that the two tech giants are arguing against a proposal by hotel groups including Marriott International to use blocking hardware to prevent their customers using cell phones to create personal Wi-Fi hotspots for their laptops or tablets.<p>Hotel groups don't like people creating …

Social Hub: Follow Adland Live Throughout Advertising Week

We're rounding up live images from Advertising Week 2014, courtesy of your colleagues' Tweets and Instagram posts and curated by Wayin. Keep checking …

THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend

Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.<p>These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the …

Twitter's MoPub is letting advertisers play with ad placement

Today Twitter’s MoPub announced integration with Namo Media’s technology, resulting in a new feature called location control.<p>Twitter’s MoPub mobile ad exchange is now offering advertisers a chance to play with the placement of app ads without having to update the app. Advertisers will be able to …

Here's One Way To Find Out Which Advertisers Are Tracking You Across The Internet

While we browse the Internet and log into social networks, advertisers are using this behavioral information to serve us more targeted ads based on our preferences.<p>This is not necessarily a secret, but until now it has been difficult to to figure out exactly which organizations are watching …

THE PROGRAMMATIC ADVERTISING REPORT: Real-Time Bidding Is Taking Over The Digital Ad Market

A <b>new report</b> from <b>BI Intelligence</b> finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over 33% of U.S. digital ad sales, or $18.2 billion in 2018, up from just $3.1 billion in 2013.<p>In the report, BI Intelligence looks at all the numbers and explores the …

Why Franchisees Don't Use Digital Advertising

3 min read<p>Social media is considered a must for most businesses in 2014. Why, then, do many local affiliates -- franchisees, agents and dealers -- shy away from the low cost and far-reaching tools of digital advertising?<p>Apparently, the No. 1 reason local affiliates avoid digital marketing and …

Social Media

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …