Caleb Pritt

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The Ultimate Guide to Social & PR Branding [Free Toolkit]

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. Here's everything you need to know.

How to tell stories through photography

The creator of hauntingly striking photographs, Minneapolis-born and based Alec Soth is a storyteller disguised as a documentary photographer. His images hint at an underlying story; capturing people and places set with a melancholy tone. A Magnum photographer as well as founder of his own …

Mississippi River

Apple Launches New World Gallery Ad Campaign Of iPhone Photography

Last year to draw attention to the photographic capabilities of the then-new iPhone 6, Apple launched a new campaign that used shots taken–you guessed it–with an iPhone 6 on billboards and print ads around the world. That World Gallery campaign won the Outdoor Grand Prix at Cannes, and now the …

Political Advertising Is About To Become A Lot More Transparent

Political ad buys for cable, satellite and radio are heading to an online database.<p>WASHINGTON -- The Federal Communications Commission voted unanimously on Thursday to expand a political advertising transparency rule to cover cable and satellite television operators and radio stations. The new rule …

Bernie Sanders Is Running a 9-day Snapchat Ad Campaign in Iowa

Democratic challenger testing popular app to help drive the youth vote<p>By<p>Mike Shields<p>Mike Shields<p>The Wall Street Journal<p>Biography<p>@digitalshields<p>mike.shields@wsj.com<p>With a week to go before the Iowa caucuses, presidential candidate Bernie Sanders is pulling out all the Snaps.<p>The Democratic …

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link …

Apps lead new wave in advertising

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.<p>The latest crop of ads reads like novels, mimics the levels of a video game and lets Snoopy hitch a ride on selfies.<p>Advertisers hope those flashier formats …

Banner Ads

Mozilla's Founder Wants to Block Ads on Mobile So He Can Serve You Different Ads

Brendan Eich has a plan to revolutionize ad blocking, by providing more ads. It sounds crazy, but it just might work.<p>Ad blockers are becoming increasingly common, but if you're an avid reader, maybe you feel a little twinge of guilt at depriving your favorite website the smidgen of revenue it earns …

How Emmanuel Lubezki became the world’s most influential cinematographer - Little White Lies

When searching for evidence of the magic of Mexican cinematographer Emmanuel “Chivo” Lubezki, it’s tempting to look no further than his most recent …

Copy Hollywood's 3-Act Structure To Make Your Pitch Irresistible

“Story is everything. Good content making is not a crap shoot. We know how this works,” the actor Kevin Spacey told a meeting of business marketers. Spacey is right. Thanks to neuroscience we’ve learned more about storytelling in the last 10 years than we’ve ever known. We now know what brain …

Time Management Secrets Anyone Can Use

Having trouble focusing on what you really need to do? You're not alone. According to a survey by Salary.com, the average worker admits to wasting 2.09 hours of each eight-hour workday, not including lunch or scheduled breaks. The Web is like the next-door neighbor who keeps asking us to play when …