Joseph Alex Marchese-Schmitt

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U.S. Nuclear Agency Hid Concerns, Hailed Safety Record as Fukushima Melted

In the tense days after a powerful earthquake and tsunami crippled the Fukushima Daiichi power plant in Japan on March 11, 2011, staff at the U.S. Nuclear Regulatory Commission made a concerted effort to play down the risk of earthquakes and tsunamis to America’s aging nuclear plants, according to …

Nuclear Energy

How Lego Become The World's Hottest Toy Company

They will add to the already gigantic heap of Lego bits: 86 for every person on the planet. The toymaker has enjoyed ten years of spectacular growth, almost quadrupling its revenue.<p>In 2012 it overtook Hasbro to become the world's second-largest toymaker. The number one, Mattel, is now seeking to …

Lego

Be one with Flappy Bird: The science of 'flow' in game design

A core reason why recent hits like Flappy Bird and Threes found success -- and are massively addictive -- lies in the way they put us in a unique zen-like state known as flow.<p>There's nothing the same between Minecraft and Flappy Bird, The Sims and WoW [World of Warcraft]. These are fundamentally …

The Sims