PR people are sometimes surprised when I tell them that I immediately toss more than 99 percent of all releases I get. Literally, many hundreds come in a week. If I do something with two, it's unusual.
Marketing and public relations are vital to growing a business and to sustaining its profitability over the long term. Without either, your firm can quickly disappear from the public consciousness, and
Whether you call it happiness, job satisfaction, or engagement, it's shockingly rare in the workplace. Only 48 percent of employees in the US report being satisfied with their job. This dissatisfaction
My son, a freshman at UCLA, recently asked me how to write a cover letter. He’s planning to major in communications, and an upper classman who’s already in the major (you have to apply), forwarded him
Content. Every business wants content. Every business needs content (especially those that embrace content marketing to find and engage potential customers). But that means you have to create content,
Building apps and services for lazy people is one area the tech industry is quite good at. 2014 was a big year for getting everything you could want from the comfort of your smartphone. We found plenty