Caitlin West

12 Flips | 3 Magazines | 2 Likes | @CaitlinWest5uhd | Keep up with Caitlin West on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Caitlin West”

7 Simple Changes to Make Your Press Release Soar | Inc.com

PR people are sometimes surprised when I tell them that I immediately toss more than 99 percent of all releases I get. Literally, many hundreds come in a week. If I do something with two, it's unusual. Aside from things you cannot easily anticipate, like someone having written about the topic just …

Writing

44 Easy Breakfast Recipes You Won't Believe Are Gluten-Free

In a diet without gluten, breakfast options become a little limited. And it’s not that oatmeal, eggs, Greek yogurt with berries, and avocado toast on …

Breakfast

10 tips on how to improve your writing

We’ve recently uploaded many writing tips for different types of writing to OxfordDictionaries.com, from crafting your CV to creating a short story. …

Flourless Dessert Recipes No One Can Resist

In this day and age, cooking and baking for a crowd can be hard. Allergies and dietary restrictions coupled with the current healthy food trends make …

9 Ways to Do PR Like a Pro | Inc.com

Marketing and public relations are vital to growing a business and to sustaining its profitability over the long term. Without either, your firm can quickly disappear from the public consciousness, and your sales and profits can plummet.<p>Not everyone can afford to hire a PR firm, but that doesn't …

Public Relations

Your Official 5-Step Approach to Getting Media Coverage

Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media coverage is one of the best ways to get …

39 Paleo Snacks That Make the Eating Plan Look Easy (No, Really!)

No grains? No problem. Paleo eaters may shun grains, processed vegetable oils, and refined sugars, but that doesn’t stop them from enjoying plenty of …

Food

4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

“Be the media” isn’t just a buzz phrase. It’s a live process and philosophy that brings in leads and moves products and services. It’s the concept of …

Finding Happiness at Work | Inc.com

Whether you call it happiness, job satisfaction, or engagement, it's shockingly rare in the workplace. Only 48 percent of employees in the US report being satisfied with their job.<p>This dissatisfaction with work is more than an unfortunate truth--it's a quiet crisis in our economy. Employee stress …

The Workplace

How To Write A Cover Letter When You Have No Experience

My son, a freshman at UCLA, recently asked me how to write a cover letter. He’s planning to major in communications, and an upper classman who’s already in the major (you have to apply), forwarded him a listing for an internship at a boutique Los Angeles public relations firm whose client list …

50 Awesome Resources to Help You Be a Better Writer (and Content Marketer) | Inc.com

Content. Every business wants content. Every business needs content (especially those that embrace content marketing to find and engage potential customers).<p>But that means you have to create content, and that means writing it.<p>And that's where the whole issue of content suddenly gets tough.<p>And …

These 5 types of on-demand services will get even bigger in 2015

Building apps and services for lazy people is one area the tech industry is quite good at.<p>2014 was a big year for getting everything you could want from the comfort of your smartphone. We found plenty of these services in Y Combinator’s Summer 2014 class. But next year is going to get even lazier. …

eCommerce