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38 Flips | 6 Magazines | 14 Likes | @CaboHLO | Just flippin through the Internet for gems about energy efficiency and habit change

Is Social Media Marketing Worth It for Small Businesses?

A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to …

99 Online Marketing Tools You Won’t Be Able to Live Without

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve …

Ten new marketing concepts your company needs to understand right now

The basics of marketing will, for the most part, stay the same but the landscape is continuously evolving. Technology is speeding everything up and companies who want to get the message out about their business need to constantly educate themselves on new trends. Here are ten key concepts you need …

Marketing

How to brand yourself and your business

Branding is often seen as something mysterious, and the power of building a strong brand is underestimated. How often have you heard someone saying that they have more important tasks to focus rather than taking the time to build a brand strategy?<p>We asked Debbie LaChusa, a well-known brand …

15 Mind-Blowing Stats About Generation Z

While many marketers still struggle to figure out the Millennials, a new generation—Generation Z—is growing up behind the scenes.<p>Members of Gen Z, …

How to Take Advantage of the Web's Two Most Important Words

Two words: how to. Simple. Effective. Foolproof. Timeless.<p>"How to" are the two most important words on the web<b>.</b> Experienced writers know it. Now you …

A Social Media Platform For Business That Will Profoundly Transform Branding

A new study from the CMO Council entitled, “Making The Workplace A Brand-Defining Space,” suggests that there is a disconnect between our brands’ personalities and the degree to which our employees embody those brand personalities. But a new social media service for business called CultureSphere …

We're running out of water, NASA images show

More than half of the world's largest aquifers are being depleted, according to satellite system data.<p>The Earth’s largest aquifers, a source of water …

Measuring The Real Impact Of Your Content Marketing

Forbes ~ Webfia ~ LinkedIn<p>Digital marketing is powerful for getting instant feedback on marketing activities and content marketing creates long-term value for us marketers. But are we measuring the full success of our content marketing? Or are we narrowly focusing on the obvious metrics?<p><b>Did our</b> …

Farewell, Facebook: Why It's Time to Beef up Your Brand's Twitter Strategy

<i>Author Adam Root is the CoFounder and COO of SocialCentiv, a Twitter marketing application for small businesses.</i><p>Despite the fact that Facebook dominates its social media platform competition and maintains its fair share of popularity with small businesses, it's got a lot of problems.<p>The platform's …

4 Common Errors That Kill Data-Driven Decisions

Data is more than just facts and figures. Data analysis can improve your business’s bottom line. Your team members may deviate from the intended …

7 Bad Decisions That Can Ruin Your Business

<i>Most bad decisions won't ruin your business, but these seven can be deadly.</i><p>Over the course of your time as an entrepreneur, you're going to make some bad decisions. It's inevitable. Fortunately, most of those bad decisions are fleeting, with short-term consequences but no real lasting damage to the …

What is Brand Storytelling?

Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, …

Energy Vampires Suck Up Home Power: 5 Ways You Can Stop Them

Your home’s gadgets and appliances, even when in “sleep” or “standby” mode, are jacking up your utility bills. Here’s what you can do.<p>Our home's gadgets and appliances—from TVs, computers and coffee makers to clothes dryers—often suck up power even when we're not using them. These energy vampires …

How Technology Transforms Learning and Teaching Infographic - e-Learning Infographics

Posted on May 2, 2015<p>How Technology Transforms Learning and Teaching Infographic shows how ed tech is revolutionizing learning and</b> …

A 6-Step Guide To Tracking Social Media In Google Analytics

April 30, 2015<p>Share<p>Your website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. …

37 Elements Of User Engagement – UX, Conversions, Loyalty

Users love to return to their favorite websites. Often.<p>They especially love them when they feel a connection to the design, the community and the …

12 Easy Ways to Green Your Home

Easy eco compromises you can make.<p>You should...you shouldn't...you can't...so much guilt about going green! One of our green expert takes the hard line, while another shows how to compromise. Just do something!

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle …

Seattle's Bullitt Center is flush with green features, including toilets

Most building tours do not highlight the sewage system. They don't encourage visitors to flush the toilets. There is no bragging about the path traveled by what are delicately known as biosolids.<p>But then, most buildings aren't the Bullitt Center, a six-story monument to all things environmentally …

Costa Rica Is Now Running On 100% Renewable Electricity

Compare that to the U.S., where renewables generate only around 13% of electricity. Of course, Costa Rica is tiny in comparison–with a population …

Microsoft's Xbox One Standby Mode is an Energy Drainer

You might want to activate energy-saving mode.<p>The Standby Mode on Microsoft's Xbox One Console may be costing Americans a lot of money.<p>"Even when it …

Recycling Plastic Bags

A 5-Step Guide For More Productive Meetings

Without proper consideration for why they're happening, meetings can often represent a lot of effort to share a little information.<p>Attending meetings is a reality of working in any office. Good meetings facilitate good communication. Information is exchanged efficiently and people have access to …

How Video Games In The Classroom Will Make Students Smarter

Around a billion and a half people all play video games of some sort. That’s more than 20% of the world’s population. Video games have become a part of life. They are now more than just leisure and entertainment. They are mainstream media, an everyday method of storytelling and representation. …

INFOGRAPHIC: Tips to lower your carbon footprint

Lowering your carbon footprint at home depends on limiting your electricity usage, since electricity accounts for the majority of residential carbon …

How To Create A Successful Blog For A Business or E-Commerce Website

Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or …

Distracted by Rewards: Moving Beyond Carrots and Sticks

First Person<p>—Justin Minkel<p>By Justin Minkel<p>When my daughter started kindergarten, this was what surprised me most: She was utterly distracted from the …

Carrots

See-Through Solar Is Tomorrow’s Threat to Oil

Solar energy is the future. The problem is, it’s been the future for a long time. And while progress has been made, using the sun as a primary source …

U.S. Wind Energy Supports 50,000 American Jobs; Could Support 600,000

Wind energy is a much bigger deal in the United States than you may realize.<p><i>Windmill 28 kilometers offshore of the Belgian part of the North Sea.</i> …

Renewable Energy