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Caroline Pritchard-Lawadded this to This Week In Digital
Doritos to offer $1m for user-generated ads

Doritos to offer $1m for user-generated ads

marketingweek.co.uk - By Seb Joseph

The snacks business will invite fans to create their own 30-second Doritos ad for the chance to win $1m (£631,000) – the largest it has awarded in …

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