CLEVERANGLE

5 Flips | 1 Magazine | @CLEVERANGLE | The half of your advertising that's working.

Raised by Ad Men, the Internet is in Desperate Need of Guidance from Outside of Advertising

An old saying in the ad business goes “I know half of my advertising budget is working, I just don’t know which half.”<p>It was once remarked to me by a …

We Need Better Digital Media Studies

One the key reasons that it's so hard for legacy media companies to adjust to the digital world is because old media is defined by formats while new …

So You Just Found Out You’re Going Through a Rebrand

Maybe you had a hunch a change was coming. Your organization’s reputation doesn’t seem to have the gravitas it should have. It doesn’t resonate when …

Oh, that’s YOUR Video!

If you haven’t heard that video basically owns the Internet, you haven’t been reading anything about marketing for, perhaps, the last five …

Why don’t more people donate to your non-profit through your website’s donation page?

If your website is like most non-profit websites, the chances that a visitor to it is going to make a donation through it is about <b>1 in 10</b>.<p>Aside from …