Leow Choon Kwang

18 Flips | 1 Magazine | @CKleow | Keep up with Leow Choon Kwang on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Leow Choon Kwang”

GBP 5.9bn incremental new business for UK sports marketing, infrastructure and consultancy sector in wake of London 2012 success

July 14, 2013, Guru in a Bottle No comments<p>New global research that I recently carried out on behalf of the British Government identified GBP 5.9bn …

FIFA World Cup

Alcohol Sponsorship and Europe

<b>Analysis of Committee Recommendations on Alcohol and Sport</b><p><b>Banning Alcohol in Ireland as part of Europe</b><p>Two weeks ago the Oireachtas Committee …

Alcohol

Apple, Google Among Top U.S. Companies Parking Cash Offshore To Reduce Taxes, Study Says

Apple may get the brunt of the attention for its use of offshore havens to offset the taxes it pays in the U.S., but it’s hardly alone.<p>Six of the biggest names in technology — Apple, Microsoft, IBM, Cisco Systems, Hewlett-Packard and Google – ranked in the Top 15 of the 100 publicly-traded …

Sport NZ Sport and Recreation Knowledge Library: New Zealand-based sport and recreation research

New Zealand

Growth in sport has outstripped the English economy as a whole.

Economic Value of Sport – Local Model (updated Nov 2015)<p>All local authorities in England can demonstrate how sport benefits their economy using our …

Local Economies

Developing a fine-grained look at how digital consumers behave

Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to …

Indian Badminton League signs title sponsor

Vodafone has struck a deal to become the title sponsor of the Indian Badminton League (IBL), according to Indian news outlet The Economic Times.<p>The …

India

Campaign: marketing, advertising and media news & analysis

AGENCY<p>The technology, by VML, m ss ng p eces and Standard Transmission, was created to curb the deaths of innocent...<p>BRANDS<p>At the premiere of their …

Fox Sports becomes official Formula E broadcaster

What good is an EV racing league like Formula E if there's no way to watch it? Not much, which is why the FIA has reached a deal making Fox Sports the official Formula E broadcaster. The agreement gives Fox a US exclusive for TV coverage as well as a mixture of exclusive and non-exclusive rights …

Content marketing: welcome to the world of Fast-Moving Consumer Content (FMCC)

<b>As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an effective</b> …

Marketing

In world of pay-TV, sport's a different beast

BE CAREFUL what you wish for.<p>A cross-carriage rule that mandates a pay-TV provider to share exclusive content - if there's a request from subscribers …

HSBC, Emirates Airline and the art of sports sponsorship

Fast Track Middle East is a sports marketing agency based in Abu Dhabi. Clients include HSBC and Emirates Airline. Ben Faber, the director of …