Peter T'Hooft

47 Flips | 2 Magazines | 5 Likes | 8 Following | 8 Followers | @CATAbLOG | Keep up with Peter T'Hooft on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Peter T'Hooft”

Disruptor Marketing: Five No-Fail Marketing Strategies

Marketing leaders at disruptive companies are often surprised when the world doesn’t love them straight out of the gate. Here’s the thing: People don’t like change. Incumbent product, service and solution providers will be particularly hostile to change. And industry thought leaders won’t always be …

Business Strategy

Want to Prove Content’s Success? Stop Measuring It

What are you trying to measure? What does success look like?Too often the answers to those questions have no relation to each other.One of my …

30 Most Essential Digital Marketing Statistics You Need To Know

Here are 3o most essential <b>digital marketing statistics</b> you’d find out there on the internet, inclusive of SEO Statistics, Social Media Statistics, …

25 Lessons I’ve Learned After 100 Posts & 25,000+ New Email Subscribers

I’ve been writing seriously on Medium for about a year. I’ve written about 100 posts since then. I’ve also gained 25,000+ new email subscribers.I’ve …

10 Ridiculously Simple Steps for Writing a Book

<i>Writing is easy. All you have to do is cross out the wrong words.</i> <b><br>–Mark Twain</b>The hard part of writing a book isn’t getting published. It’s the actual …

Writing

What Would Happen If a Person Received a Transfusion Using a Blood Type Other Than Their Own?

<b>Ivan Zeitz:</b><p>That depends on what type of blood was given and the recipient’s blood type.<p>There are three major antigens (things on the outside of blood …

10 Reasons Your Content Marketing Has Failed

Nobody wants to fail. And yet, it happens all the time. Especially in content marketing.<p>Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong.<p>These ten issues are the usual …

Content Marketing

7 Challenges to Your Content Marketing – and How to Meet Them

If your small business has an online presence, content marketing has to be part of your overall online marketing strategy. But creating the content …

How one content marketing agency creates words that work

Drawing on the skills of seasoned newspaper journalists, FirstWord helps its clients create content marketing that stands out and connects with their audiences<p>Content marketing has grown hugely in recent years into a powerful and direct way for companies to talk to their audience. But whether it …

Content marketers should fear the obvious

B2B marketers can learn a great deal from history’s military leaders. Whether you’re planning a content strategy or a military campaign, the golden …

Five Best Practices for Law Firm Content Marketing

Blockbuster became dominant in the video rental business by offering convenience and selection — more stores and more titles than its competitors. …

In decision-making, it might be worth trusting your gut

David Ruth<br>713-348-6327<br>david@rice.edu<p>Amy Hodges<br>713-348-6777<br>amy.hodges@rice.edu<p>HOUSTON – (Dec. 14, 2012) – Turns out the trope is true: You should …

5 World Cities That Have Weird Problems You Never Knew About

Every city has its problems. Los Angeles has its traffic, New Orleans has its hurricanes, and Cleveland has its deep existential malaise from which …

How Kiss's Alive! Saved Their Record Label—And Changed the Music Industry

It was late 1974, and Neil Bogart, CEO of Casablanca Records, was falling apart. His wife of nine years had divorced him. Warner Bros., Casablanca’s …

6 eenvoudige technieken om de conversie van je website te boosten

Als je iets wil verkopen op een website, is er vaak heel wat overtuigingskracht voor nodig om potentiële klanten over de streep te trekken. In de …

8 terrific tips for writing clear, compelling headlines

Every piece of content you write should have a powerful headline.<p>That headline sets the first impression for readers, and ideally it incites people …

Six Brain Hacks To Learn Anything Faster

Research proves there are ways to learn new skills and concepts with speed and ease.<p>Whether it’s a new technology, a foreign language, or an advanced skill, staying competitive often means learning new things. Nearly two-thirds of U.S. workers have taken a course or sought additional training to …

Three Weeks into GDPR, the Implications Are Starting to Shake Out

Last month’s arrival of the General Data Protection Regulation, or GDPR, was met with a range of responses by companies in Europe and around the …

How to Craft Question Headlines that Don't Flop - Copyblogger

During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham.<p>But that’s not the H-word I’m going to talk about …

Send Marketing Emails That Make People Smile

The world of marketing is a funny old game. On the one hand, it’s portrayed as a glamorous industry full of creative and smart individuals who work …

World War II's Greatest Urban Legend

An Invisible Warship is at the Center of WWII’s Greatest Urban Legend. Secret experiments, magnetic fields, and conspiracy theories led people to …

Van vakjargon naar klare taal

Copyright Laws Make Photographs of the Eiffel Tower at Night Illegal

As a photographer, it's always important to understand copyright laws in whatever country you're photographing. For instance, most people know that you'll need a model release if you intend on publishing images of people for commercial or editorial purposes. But what if you want to photograph, or …

Eiffel Tower

10 Service Business Essentials: Win Clients with Confidence

Here’s a scary thought:<p>What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them?<p>Those …

Content Marketing

Forget What You Know About Marketing Funnels and Do This Instead

If you've been using the traditional marketing funnel, you may have noticed that it doesn't work as well as it used to.<p>Maybe it's all the marketing and advertising noise that bombards us from everywhere--including that cellphone that's always at our fingertips.<p>Maybe it's because consumers nowadays …

Marketing

8 Cognitive Biases That Will Drive The Future Of Marketing

The human mind is a delicate thing. We like to think that we’re logical, reasonable, and objective in our decision-making—even when we’re strongly affected by our own personal feelings—but the truth is, we’re bad at being objective.<p>There are a number of cognitive biases—flaws in the way we perceive …

Cognition

Grave Robbers Once Held Charlie Chaplin’s Body For Ransom

Almost forty years ago, on March 2, 1978, Oona Chaplin got a call from the local police. Three months earlier, her husband Charlie Chaplin—the …

Charlie Chaplin