CARAT NL

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Use Data and Analytics to Tell a Story

You’re a government official in the biggest city in the world. On August 31, a major outbreak of a fatal disease begins in the city. Over the next …

How Brands Are Turning Into Algorithms

In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm …

100 years of advertising in 10 types of ideas

This year the IPA celebrates its Centenary anniversary. Since its inception 100 years ago, thousands upon thousands of advertisements have been …

2014

2014: The Year Ahead<p>By Year in Review | Predictions, trends and recommendations for the next 365.<p>2014: The year of the iPhone-controlled …

Five ways television can save itself in 2014

This was a game-changing year for the television industry, as Netflix—and the rise of other streaming video carriers—forever altered the way that we consume TV. So how are the networks supposed to thrive in this strange new world of streaming, stacking and binge-viewing? By making, and following, …

TV

The Best-Perceived Brands of 2013

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as …

Advertising Industry

Study: Auto Shoppers 71% More Influenced by Digital Ads

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase …

Advertising Industry

Gigaom | Washington Post steps into sponsored posts with a new platform, BrandConnect

Advertisement<p>The <i>Washington Post</i> on Tuesday launched BrandConnect, a sponsored content platform that “connects marketers with the <i>Washington Post</i> …

Broadcast TV Needs a New Business Model

Broadcasters have had it tough in business model terms. The rise of cable and the proliferation of content have shaken off their grip on consumers’ attention and schedules. The vastly expanding worlds of alternatives for entertainment and education have put them in a position of struggling to hang …

Second-Screen Apps Unappealing To Most Viewers, Says NPD Group

A growing number of broadcasters have been promoting the use of “second-screen” apps as a way of boosting the enjoyment of their shows, but consumers …

Introducing Social Soundtracker: Watch Together, More Intuitively

What we watch is more meaningful when we feel connected through it. This is why we huddled around the water cooler after TV shows aired, why we enjoy …

Do Customers Actually Care about Your Company's Values? - Copyblogger

There’s a lot of back and forth about the value of online “engagement” for businesses.<p>Do customers want more engagement with the businesses they …

What's the Future of Content for Marketers? #whatthefoc

Future of Content – Retro image from Shutterstock<p>It’s a pretty compelling question: What is the Future of Content? What’s in store for content …

Intel's Cable TV Killer Is Blowing Away The People Who See It

Learmonth calls it "the TV service you've always wanted." Based on conversations with people who have used it, he says it has "a gorgeous interface," a "simple remote," a better video recording system, and better social features.<p>The actual cable box is also good looking. So good-looking that you …

How to get your ideas to spread | Seth Godin

Seth Godin

Get Beyond the 30-Second Ad: In a World of Many Platforms, It's a Must

What's the next big thing?<p>Fifteen years ago, agencies started preaching ROI, which quickly became the mantra for the industry. A few years back, …

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