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Twitter has a plan to help publishers jilted by Facebook make more money

Twitter has a plan to help publishers jilted by Facebook make more money

Business Insider - Lauren Johnson

• Twitter has put out a call to publishers to sign up for a program called Twitter Timeline Ads.• While the program is only a pilot, it's a signal that Twitter needs to invest in sophisticated ad-tech technology backed by publisher inventory to rake in digital ad dollars.• In the wake of the Facebook …

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