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TV Commercials Can Now Trigger Facebook Ads 2 Seconds After They Air

TV Commercials Can Now Trigger Facebook Ads 2 Seconds After They Air

Business Insider - Jim Edwards

Advertisers could in theory create a "road block" on your sofa — reaching you whether you're watching TV or ignoring the commercial breaks in favor of Facebook on a phone or tablet. Optimal is working with a partner that is "watching" thousands of national and local TV channels at the same time, CEO …

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