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This hoodie is so insanely popular you have to wait months to get it
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This hoodie is so insanely popular you have to wait months to get it

Business Insider - Hayley Peterson

The zip-up hoodie, made by San Francisco startup American Giant, costs $89. It had been on the market for 10 months when a December 2012 Slate article declared it "the greatest hoodie ever made" and suddenly sales exploded. The pace of growth was so rapid that back-order waits grew to as long as …

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