The weird original logos of Apple, Amazon, and other tech giants
Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip side, if poorly designed, these symbols can also make a company look out of touch or a little strange. As …
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Mia Williams flipped this story into A.C.H.S. DESIGN II/II 2015-2016•2992d