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The Massive Boom In Advertising On Social Networks Will Create New Winners And Losers In Digital

The Massive Boom In Advertising On Social Networks Will Create New Winners And Losers In Digital

Business Insider - Mark Hoelzel

New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, and faster than traditional digital formats, like desktop display ads …

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