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THE AD-VIEWABILITY REPORT: The Top Statistics That Illustrate The Growing Problem Of Unseen Digital Ads

THE AD-VIEWABILITY REPORT: The Top Statistics That Illustrate The Growing Problem Of Unseen Digital Ads

Business Insider - Mark Hoelzel

• Users are often served an ad that appears in an inactive web window or an out-of-view part of their screen. • Viewability is particularly challenging for online video ads, since these ads are meant to be seen, heard, and played-through. • Automated platforms for buying and selling online ads also tend to …

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