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The 10 things in advertising you need to know today

The 10 things in advertising you need to know today

Business Insider - Lara O'Reilly

1. We spoke to HTC's new chief marketing officer Idris Mootee about how he plans to make the brand "brilliant" again. It's all about "human connectiveness," he said. 2. Apple's iAd is about to add more targeting capabilities.Data, like phone numbers and email addresses, will be used for targeting 3. …

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