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The 10 things in advertising you need to know today

The 10 things in advertising you need to know today

Business Insider - Will Heilpern

1. This is the $16 million offer letter Yahoo sent to poach Lisa Utzschneider, its chief revenue officer, from Amazon. It provides some interesting insight into one of the most powerful and well-compensated women in advertising. 2. Snapchat rivals Facebook with 8 billion video views on its app every …

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