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Startup Boutiika Is Solving The Biggest Problem With Buying Clothes Online

Startup Boutiika Is Solving The Biggest Problem With Buying Clothes Online

Business Insider - Julie Bort

That's the holy grail of ecommerce and an even holier, grailier problem for clothing retailers because clothes shopping is such a hands-on experience. People don't want to wait to get their new duds. Boutiika, which launched its shopping site in late 2011, sells clothes from 300 boutiques to date in …

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