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Sales are exploding for this little-known soda brand with a cult following

Sales are exploding for this little-known soda brand with a cult following

Business Insider - Hayley Peterson

The drink has been around for more than three decades, but in the last several years it has become somewhat of a status symbol for foodies, fashion icons, and fitness gurus. It has attracted a cult following as a result, and sales have exploded. The neon cans have been popping up all over Instagram, …

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