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Megan Moria Monaghanadded this to Hot Topics 10.1.14
Here Comes Atlas, Facebook’s Plan To Tackle Google With Its Own Ad Platform

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Here Comes Atlas, Facebook’s Plan To Tackle Google With Its Own Ad Platform

Business Insider - Dave Smith

In Atlas, ads are not bought through Facebook. Advertisers can purchase ad campaigns through Atlas, and they can choose whether or not to include it on Facebook, but "using Atlas is not predicated on having a Facebook campaign," according to a Facebook spokesperson. Companies can purchase ads on …

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