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Jon Curnowadded this to Digital Advertising by @curns
Google wants to own the future of TV ad infrastructure

Google wants to own the future of TV ad infrastructure

Business Insider - Mike Shields

• Google wants to become an integral player in the TV ad landscape.• The company is trying to get TV companies to adopt its video ad tech software - and in the process is looking to displace Comcast.• The stakes are high, as Google would love to get a slice of the $72 billion US TV ad market. But the TV …

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