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Digital Marketers All Got This Thing Wrong About ROI

Digital Marketers All Got This Thing Wrong About ROI

Business Insider - Simply Zesty

However, we've all been making a huge mistake. We (marketers, brands, agencies) have assumed that because you 'can' buy online, whatever you run online 'should' lead to direct sales. TV never had this problem because you could never get into the TV to buy the product. Billboards, radio ads, …

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