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Coca-Cola figured out how to make more money by selling less soda

Coca-Cola figured out how to make more money by selling less soda

Business Insider - Kate Taylor

"People ask me, 'When do you think the carbonated soft drink categories going to stop declining?'" Sandy Douglas said in a Morgan Stanley Global Consumer and Retail Conference on Tuesday. "That question is born of measuring volume, a gallonage, not packages." While the sheer volume of soda that …

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