Brands are taking control of their media spending, and ad agencies should be alarmed
• Advertising agencies are under threat as more marketers take programmatic media buying in-house.• According to a new ad industry report, more than 35% of respondents said they had expanded their in-house programmatic media-buying capabilities, up from 14% in 2016.• Advertisers are also getting savvier, …
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Jared "HohO" Hohenstein flipped this story into 12-23-2017•2292d