Avatar - Clare Trafankowska
Clare Trafankowskaadded this to Digital Marketing & Media Innovation
Big brands like Microsoft and Gap are using AI to create personalized ads for people — and the results blow away ads written by humans

Big brands like Microsoft and Gap are using AI to create personalized ads for people — and the results blow away ads written by humans

Business Insider - Tanya Dua

Turns out, artificial intelligence isn't just helpful for powering chatbots and voice assistants. It may also be able to help brands create emotionally intelligent ads. A suite of big-name marketers like Microsoft and Gap have started relying on AI to optimize the content of their ads, tapping into …

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