Avatar - Clare Trafankowska
Clare Trafankowskaadded this to Digital Marketing & Media Innovation
Big brands like Microsoft and Gap are using AI to create personalized ads for people — and the results blow away ads written by humans

Artificial Intelligence

Big brands like Microsoft and Gap are using AI to create personalized ads for people — and the results blow away ads written by humans

Business Insider - Tanya Dua

• Big name brands like Microsoft and Gap have started relying on artificial intelligence to optimize the content of their ads. • Platforms like Persado use AI to help these brands generate personalized ads based on the language a person is most likely to respond to. • A recent update by Persado allows …

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