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Apple Is Planning To Turn Around iAd By Venturing Into Programmatic For The First Time

Apple Is Planning To Turn Around iAd By Venturing Into Programmatic For The First Time

Business Insider - Lara O'Reilly

A press release published by Rubicon Project on Tuesday, which has been removed (but still accessible via a cache on Google), says the partnership means advertising across Apple's vast array of mobile apps will now be accessible to brands via Rubicon's direct order automation platform, forming a …

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