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Fraser Mackenzieadded this to Design, Luxury and Hospitality
Alcohol brands are struggling to attract the millennial Brat Pack

Alcohol brands are struggling to attract the millennial Brat Pack

Business Insider - Christopher Ross

Christopher Ross on Big Booze's Brat Pack, and how we got here. In the ultimate 1980s teen angst film, John Hughes' The Breakfast Club, five high school students belonging to different social cliques—"a brain, a beauty, a jock, a rebel and a recluse"—are forced to spend a day together under one roof …

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