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A Harley-Davidson executive reveals the biggest opportunity for its new electric motorcycle

A Harley-Davidson executive reveals the biggest opportunity for its new electric motorcycle

Business Insider - Mark Matousek

Harley-Davidson is preparing to release its first electric motorcycle, the LiveWire, in August. The company hopes the bike will appeal to urban consumers and present a low barrier of entry for people new to motorcycles, Marc McAllister, Harley-Davidson's vice president of product portfolio, said in …

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