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3 Sneaky Ways Bartenders Get You to Order More Drinks, According to a Pro

From holding a bottle in front of you to making a demo drink.<p>We’ve all been there: Mentally commiting to a two-drink maximum on any given evening, …

Customers

Why Sales Commissions Don't Work (in the Long Run) | Inc.com

Think about salespeople and you think of stereotypes: people who are motivated only by money; risk takers who thrive on the adrenaline of a potential massive payoff; territorial lone wolves who aren't team players; nine-to-fivers who are inherently lazy and will only work hard if incentivized with …

Management

Why the Most Successful Companies Don't Follow the Typical Sales Process. Here's What They Do Instead | Inc.com

The sales process has died. It never should have been born.<p>In a previous B2B sales role I was "taught" to follow a specific sales process. My manager and peers encouraged it because this was the way it was always done. As a team player, I followed what they said.<p>I was getting initial meetings but …

Selling

Here's Why You Shouldn't Design Your Brand for Instagram -- and What to Do Instead

Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to building a brand, entrepreneurs need to focus on developing a solid foundation of trust with customers -- not just …

Marketing

Public Speaking Is the 1 Skill that Will Make You Stand Out. Here Are 4 Simple Ways to Master It

Sometimes, it's the small things that make the biggest difference.<p>Public speaking can feel overwhelming and maybe even terrifying, especially if you don't do it often. Whether it is a simple presentation to just a few co-workers or a huge event to a ton of people and your career depends on it, the …

Public Speaking

How to Get Your Customers to Recommend Your Brand to Others

Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.<p>Acquiring a new …

4 Mindsets That Earn You More Customer Referrals

Referrals are not just prime sales leads. They are the ultimate compliment.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What’s the first thing you do when you get a referral from a customer? Chances are, you’re so excited as you build your startup that you fire off an email to the …

Customers

AiFi aims to bring checkout-free shopping to any physical retail location

The retail industry has changed quite a bit over the past decade. Online shopping has exploded in popularity, leading to market leaders like eBay and …

6 Ways You Can Start Your Own Business While Working a Full-Time Job

Are you looking to start your own business? Before you hand in your notice at your day job, you might consider holding down the fort while you get your company off the ground.<p>Are you looking to start your own business? Before you hand in your notice at your day job, you might consider holding down …

Small Business

How to Hype Up Your Product Before It's Ready for the Market

Start to build community as early as you can, so when the product is ready, people are lined up.<p>Timing is everything when it comes to startups and business. That is usually a sentence associated with products and their market fit. The thing is, it is a sentence that is equally accurate and …

Marketing

Steve Jobs was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

Once you realize your customers don't care about your 'product,' you'll be more likely to make a sale.<p>I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the …

Customers

You Can Create a 6-Figure Business With These 8 Simple Steps

One of the most important things for entrepreneurs to figure out once they start a business is how to make money. Not just a few hundreds every now and then, but a six-figure revenue consistently.<p>I recently spoke to Jenn Scalia who’s been able to do just that. She’s an online visibility coach and …

Marketing

7 Ways to Incent Employees to Feel and Act as Owners

Building accountability into your business culture is a leadership process. It can't be driven by edict, and there is no magic potion.<p>One of the lessons I have learned over the years as a business executive, and now as a mentor to entrepreneurs, is that if you really want employees who …

Mentoring

How to Build a Lucrative Business by Renting Your Expertise

Renting your expertise to high-profile individuals, celebrities, and corporations could be your way to millions.<p>Let's face it, every hopeful entrepreneur may not have the next big app, invention or product that will make them fortune in today's market. However, that does not exclude you from …

Small Business

To Improve Your Storytelling Skills, Use Abraham Lincoln as Inspiration

The Gettysburg Address follows a structure that will work for you, too.<p>Time magazine lists it as one of the 10 greatest speeches of all time. It is a poignant expression of the travails of a troubled nation. And it contains an opening line that most Americans can still recite years after they …

War

Ten Skills Every Manager Needs -- But 90% Of Managers Lack

Dear Liz,<p>I’m the Training Manager in a great firm. I have developed and delivered customer service training, communication skills training and several other courses, but now I have a new and bigger challenge. My CEO asked me to develop an in-house leadership development program. I’m very excited …

Leadership

Ban These 5 Words From Your Corporate Values Statement

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. The goal of articulating the essential and enduring principles of your organization is to inform, inspire, and instruct the day-to-day behaviors of everyone who works …

Leadership

At $9.95 Per Month, Can You Afford Not To Subscribe To MoviePass?

When someone told me I could see several movies a month at nearly any movie theater in the country for just $9.95 a month, my first instinct was, what’s the catch — this deal sounds way too good to be true.<p>After looking into how MoviePass works, I’m now wondering: why would anyone not sign up for …

MoviePass

Ditch The Client If Your Contract Lacks These 7 Important Clauses

Getting paid is the biggest issue that freelancers face when they create products or provide services for clients. After all, it can be expensive to go after a non-paying client, and many freelancers are living on an already tight budget. And sometimes freelancers, hungry for business, do not study …

Small Business

How Brands Can Stand Out on Instagram

Instagram appears to be surpassing Facebook in terms of popularity, indicating a significant shift in social media. Who knew that this photo-sharing …

Public Relations

Science Says, If You Want People To Respond, Tell A Good Story

A slight creaking sound could be heard as the room sat silent, waiting for the door to open. No one knew what to expect. Would lives be changed forever? Anxiety amongst the group continued to grow.<p>We’ve all found ourselves in this circumstance at some point in our life. As children a teacher would …

Stephen King

4 Nighttime Habits That Will Keep You More Rested, Motivated, and Productive (and They Only Take 5 Minutes) | Inc.com

You've had a long and hopefully productive day. You're ready to unwind and relax until you fall asleep at some point.<p>However, doing that is leaving a lot of potential growth on the table, along with quality sleep. After a long day at work, most people unfortunately fall on autopilot, execute a …

Productivity

How to Make Content Go Viral with These 6 Earned, Owned, and Paid Hacks

What if you could choose to make your content go viral?What if you didn’t have to leave your content’s success up to chance?It’s the dream of every …

Marketing

How to Start a Smart Home

Smart ideas<p>In the last few years, the idea of a smart home has become less a lofty sci-fi idea and more an accessible reality. Speakers that control …

Home Automation

22 Retail Industry Predictions For Brick-And-Mortar Stores In 2018

With the National Retail Federation (NRF) in New York this week, retailers and industry leaders have been sharing, exploring and debating the opportunities and challenges that the industry will need to embrace for retail stores in the year ahead. From low-inventory propositions to weather data and …

eCommerce

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as …

Marketing

How social media can help you raise your profile as a speaker

Delivering a memorable, effective speech is a difficult mission, but it’s not impossible.<p>There’s help around every digital corner. Social media, in …

Public Relations

9 Grocery Delivery Apps For When You'd Rather Hibernate Than Make A Supermarket Run

Theoretically, we could make it through winter without ever setting foot outside. How? By ordering every meal in. And no, we're not talking about …

Apps

Honeywell Smart Home Security System combines four devices into just one

It’s 2018, and everything is connected. From your ceiling fan to your cooktop, it feels as though it would be easier to make a list of appliances …

Home Automation

Don't Stop at the Close: Selling Across the Full Customer Lifecycle | Inc.com

Recently, I went through the process of choosing a new SaaS product for my agency (out of respect for all involved, I'm keeping the name of the company and the kind of product they sell confidential).<p>I researched several providers and talked to sales reps from each - this was a big-ticket purchase, …

Customers