Bulent Erkaya

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Steve Jobs Was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

Once you realize your customers don't care about your 'product,' you'll be more likely to make a sale.<p>I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the …

MacBook Air

Elon Musk Just Gave a 1-Sentence Lesson in Accountability (While Explaining How Much He Gets Paid)

Even with a track record of bold announcements, Musk may have just lapped them all.<p>Elon Musk is at it again, making bold announcements that can't help but draw attention. This time around, it has to do with his tenure as Tesla's CEO and the unveiling of his astonishing CEO pay package.<p><i>The New York</i> …

Tesla

3 Simple Time-Management Tricks to Boost Your Employees' Productivity

To keep your team on track and working productively, follow this 3-step process for identifying and solving their time management issues.<p>As a leader, it's your responsibility to help everyone on your team do more of their best work. This means coaching them to prioritize their work, giving them the …

Steal Competitor's Customers with Effective Comparison Pages

<i>Meagan French is the founder of</i> <i>Lotus Growth</i><i>, a consultancy helping SaaS companies acquire and convert more customers.</i><p>Marketing your SaaS startup in a crowded space with many competitors presents its own set of challenges. Chances are, you’re going up against companies that have more funding, more …