Browne & Brand

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How to Create a Brand-Building Blogging Strategy

Let’s talk about blogging.Brands that blog regularly see ROI increases across the board, according to HubSpot’s data.But just having a blog on your …

Marketing

8 Rules Of Positioning

Getting in front of customers and prospects is an important thing, but more important thing is what you will communicate about your brand and product …

Product Management

15 essential things to remember when crafting your brand story

Branding is the lifeblood of any business. It distinguishes you from your competitors and helps your products and services stand out in an ever-crowded market.<p>Creating a definitive brand story for your company can propel it to the next level and truly resonate with customers on the value of your …

5 Ways to Immediately Make Your Business More Personable

Connect with your audience with these simple tips.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It isn't easy to build brand loyalty. After all, you're asking your customers to give their buying preference to an entity with which they have no inherent connection. However, brands that …

The 18 Best Ways to Create a Brand That is Honest and Trustworthy

When building a company, most founders first think about their product and making money.But your product isn’t the only thing that’s important when …

Customer Experience

5 Ways To Build Your Brand on Instagram

It’s no secret that Instagram—the popular social networking app—has become somewhat of an instant star in the social media sphere. Facebook set its sights on the platform early on, and purchased the app for $1 billion dollars in 2012. Since then, Instagram has shown rapid-fire growth. From 2015 to …

Social Media

Outdoor brand Dakine shifts focus to data-centric approach in rebranding campaign from Possible

For those in the know of outdoor products, Dakine is a respected heritage brand, especially for surfers of all kinds, snowboarders and skiers, and …

When Hiring for Attitude — Catch 'Attitude Fraud' Because Candidates Fake It

“Attitude fraud” — when candidates with an undesirable attitude purposely deceive and act as if they have a great one to get hired. Even though it is …

Customer Service

4 Ways to Use the Power of Story to Build Your Business

Every aspect of a brand's voice should be telling a cohesive story about its vision and purpose. Here's how to build that story into your current marketing efforts.<p>Authenticity is attractive. While most people are inherently suspicious of brands, 80 percent of consumers say that authentic content …

What is a Triadic Relationship?

<i>The Tribal Leadership Intensive is a 10 week training for Tribal Leadership Certification. It is based on the work of Dave Logan and is held by</i> …

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When most people think of "branding," they envision entrepreneurs conjuring up a fancy name, registering an associated domain and …

Marketing

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

Hey, marketers! Do you ignore your organization’s most important audience? Probably, says consultant and author Carla Johnson.Chances are, you and …

Marketing

To Hire The Perfect Person For The Job, You Shouldn't Actually Talk About The Role

Employer branding is taking the recruiting industry by storm. Make sure your organization isn't missing the boat by failing to provide the "right" information.<p>In today's market place, to attract and hire top talent, recruiters must act like marketers. Rather than differentiating a product or …

5 Tips for Hiring the Talent You Need In a Tight Labor Market

While politicians talk about creating jobs, business owners worry about finding employees.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is a labor shortage. Employers whine they just can’t get the right people, or they keep losing promising candidates, or the people they are …

Is marketing-as-a-service the future of marketing?

In the past decade no other department/component in the enterprise has changed more than Marketing. What used to be a function based on creativity and an almost comical lack of measurability is now a complex, multi-discipline, metrics-driven, function with direct bottom-line impact.<p>Not …

Marketing

7 fail-safe tips on how to build a relevant brand on social media

Namita Liz Koshy, Associate Vice President, Ogilvy One shared tips on how to build a relevant brand on social media.<p>“Digital has made things tough …

Patagonia's Big Business of #Resist

On February 16 of this year, the outdoor industry transformed. This wasn’t due to a first ascent, a remarkable new piece of gear, or some surprise merger of iconic companies. Rather, what happened that morning was the most mundane of modern American rituals: a conference call. Around 15 minutes …

Why reinventing a brand is not about logos

Please <b>log in</b> below to continue reading. Not registered? Register now for limited article access or subscribe now for full access including access to …

6 secrets to inspire brand loyalty

How do you keep consumers coming back for more?<p>Many brand managers have mastered the art of creating and sharing great content across their social …