Brouwers Wouter

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With 21 years of clicking and waiting for links to load, online banner advertising has finally come of age

On October 27, a little bit of history is likely to be celebrated by veterans of the online advertising industry around the world.<p>Twenty-one years …

Digital Advertising
Google AdWords
New York Times

Luxury Daily

Digital Advertising

Why the Humble Banner Ad Is Not Dead

It seems the writing's on the wall for the banner ad.<p>In 2015, "banner blindness" is real and irrevocable: More than 80 percent of digital ads go …

Machine Learning

Display Advertising Is Hard to Quit

BuzzFeed has made waves in the worlds of media and advertising by eschewing display ads in favor of branded content created specifically for …

Is this the worst banner that Chelsea fans have ever produced? (Pic)

For good or for bad, Chelsea supporters are renowned for their banners.<p>Whether it is large and expensive signs proclaiming John Terry to be a</i> …

How to Create Banner Ads on Doubleclick for Publishers

We use different type of techniques for internet marketing to promote the content and drive traffic towards a website or blog. Apart from several …

B2B Companies: 3 Secrets for Maximizing Your Display Advertising Results

Many B2B companies take advantage of display advertising as it provides them the opportunity to get their message in front of a large network of …


A Few Things You Need to Know About Display Advertising

“A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s …


A marketer's guide to mobile display advertising

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>April 18, 2012<p>VIEW SINGLE PAGE<p>Mobile is a big word. It is only six letters, but still manages …

Four display advertising trends in APAC

<b>In 2015, many marketers have been thinking about how display advertising now fits into the marketing mix.</b><p>With so many other options available and …