Brooke Iverson

6 Flips | 1 Magazine | 2 Likes | 1 Follower | @BrookeIverson | Keep up with Brooke Iverson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brooke Iverson”

Does internet advertising work at all?

Everett Collection/Shutterstock/The Atlantic<p>Nineteenth-century retailer John Wanamaker is responsible for perhaps the most repeated line in marketing: “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.”<p>Today, marketers are grappling with the Wanamaker Paradox: …

Warby Parker

Menswear sales catching up with womenswear, research shows

It has long been considered the poor relation of the fashion industry, but menswear sales are rapidly catching up with womenswear, according to research published today.<p>On the eve of the menswear London catwalk shows, market research firm Mintel suggests the UK market for men's fashion has grown by …

LinkedIn Now Lets Users Rank Themselves Against Other Users

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Hoping to attract more paid users, LinkedIn is rolling out a host of new features for Premium members to customize their profiles, compare themselves to other members and make it easier to be seen by potential employers.<p>Premium …

Cigarette packaging: Republic of Ireland bid to ban branded tobacco

<b>The Republic of Ireland has become the first country in Europe to try to pass a law banning the sale of branded cigarette and tobacco packets.</b><p>The proposed legislation would force tobacco firms to use plain packaging, removing all logos and trademark colours from cigarette packets.<p>Irish Minister for …

Public Health

Ted Baker expands into Britain's kitchens

Ted Baker to launch range of crockery as sales grow rapidly<p>The British fashion brand Ted Baker is to launch a range of a kitchenware as it looks for ways to continue its extraordinary growth.<p>The company reported on Tuesday that sales rose 17.9pc in the 19 weeks to June 7 compared to the same period …

Brewers Have Been All Bottled Up, But Now They're Canning It

You may have noticed a trend clinking around on the shelves of your local liquor store: More and more fancy craft beer is showing up in aluminum cans.<p>For decades, canned beer was the stuff you bought cheap — the PBR or Natural Ice — bottom-shelf beer. But that layout has changed: The number of …